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ATTN Agency

LIFECYCLE & RETENTION STRATEGIST (Klaviyo)

USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end lifecycle retention across email, SMS, loyalty, and direct mail for multiple fast-growing eCommerce brands, shaping engagement and value through structured calendars, segmentation, and data-driven experiments while leading and mentoring the team.

  • Lifecycle ownership across channels, with audience journeys and automated flows driving revenue and LTV.
  • Lead rigorous testing and optimization across creative, cadence, offers, and segments to translate insights into action.
  • Mentor junior teammates and partner with design, copy, and account teams to deliver high-impact programs.

Job Description

  • Own the lifecycle roadmap across email, SMS, direct mail, and loyalty for a portfolio of 5 to 7 high-growth eCommerce brands
  • Develop rolling 30-day campaign calendars aligned with product launches, promotions, and paid media activity
  • Write clear, detailed copy briefs and flow outlines tailored to each brand's voice, tone, and audience
  • Build segmentation frameworks and customer journey maps designed to maximize engagement and lifetime value
  • Leverage AI tools and advanced analytics to uncover opportunities and improve workflow efficiency
  • Delegate campaign and flow builds to Retention Coordinators, then review, QA, and deliver actionable feedback
  • Coordinate with design and copy teams to keep assets and ClickUp timelines on track
  • Mentor junior team members and actively contribute to growing their strategic and technical capabilities
  • Analyze performance across deliverability, engagement, conversion rate, revenue per recipient, and cohort LTV
  • Design and execute A/B and multivariate tests across creative, cadence, offers, and segments and translate results into clear next steps
  • 4+ years of lifecycle and retention marketing experience, the majority within eCommerce or DTC
  • Proven track record managing email and SMS programs that have directly contributed to measurable revenue growth
  • Deep knowledge of Klaviyo including flows, segmentation, deliverability, and performance analysis
  • Experience managing multiple client accounts simultaneously, preferably in an agency environment
  • Strong analytical skills with the ability to interpret data, spot trends, and build a clear strategic response
  • Solid understanding of the eCommerce retention tech ecosystem with the ability to make confident platform recommendations
  • Experience briefing and managing creative and copy teams
  • Excellent written and verbal communication skills including the ability to present strategy clearly to clients
  • Comfortable working autonomously in a fast-paced remote environment
  • Proficiency with ClickUp (Or similar project management platform), Slack, and GSuite
  • Experience with SMS platforms such as Postscript or Attentive
  • Hands-on experience implementing or managing loyalty and subscription tools
  • Familiarity with direct mail as a retention channel
  • Experience mentoring or managing junior team members
  • Experience with other ESPs like Braze, Iterable, and Salesforce Marketing Cloud
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ATTN Agency

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ATTN Agency is a full-funnel performance and growth marketing agency., , We amplify digitally native e-commerce brands' value through strategic and tactical media buying, data driven analysis, and unrivaled creative services., , We are a team of passionate and unparalleled digital marketers, who are driven to help our clients reach their goals and grow their businesses.

Founded in 2018
San Diego, California, USA
www.attnagency.com
100% recommend to a friend
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LIFECYCLE & RETENTION STRATEGIST (Klaviyo)

ATTN Agency · USA · Remote