Manager, Lifecycle Marketing – Campaigns & Experiences
Sky Zone
USA (Remote)
$95K/yr - $112K/yrIn-houseFull-timeSenior level5+ years exp.
1 day ago
Lifecycle & Retention Marketing Strategist
New York City, NY (Hybrid)
$80K/yr – $95K/yrMid Level2+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own end-to-end lifecycle marketing for a DTC/subscription brand, driving retention, activation, and revenue through targeted email and SMS flows, loyalty, churn mitigation, and cross-channel optimization.
- Email and SMS: optimize campaigns, journeys, and automation to boost engagement and conversions.
- Retention and loyalty: manage VIP programs, welcome flows, winback and churn strategies, and upsell/cross-sell for subscribers.
- Measurement and enablement: deliver briefs to creative on cadence, provide regular performance reporting, and support additional channels as needed.
Job Description
- Optimize batch & blast email campaigns to improve content, increase send velocity, and grow click and engagement rates
- Lead VIP and loyalty program management, including strategy development and day-to-day execution
- Drive new customer conversion through an effective welcome strategy and retargeting of site visitors via retention tools
- Convert one-time purchasers into subscribers and upsell customers into routines and cross-sell new cohorts
- Overhaul existing email journey strategy to improve customer retention and increase revenue generated from automated flows
- Develop and implement a robust churn mitigation strategy, activating and optimizing all available levers including Recharge Flows, winback campaigns, passive churn recovery, and direct mail
- Own SMS strategy and execution end-to-end
- Support additional marketing channels as needed, including copywriting, organic social, and lead generation
- Create and deliver email briefs to creative team on a 45 day cadence, owning project management for all creative assets from inception to delivery
- Deliver regular performance reporting across retention channels
Lyra Collective
Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for you and your loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right.Formerly Forum Brands.
