lifecycle and retention manager Klaviyo+AI+Shopify

USA (Remote)

$35/hr – $50/hrMid LevelContract

Posted 2 weeks ago

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Job Summary

Own end-to-end lifecycle and retention engine for a Shopify/Klaviyo driven brand, focusing on email and SMS, segmentation, AI-assisted planning, and post-purchase journeys to lift retention and repeat purchases.

  • Lifecycle Strategy: Own email/SMS programs, flows, and personalization across lifecycle stages.
  • Channel & Tooling: Manage Klaviyo, Shopify, and AI-assisted workflow for copy and optimization.
  • Growth Metrics: Drive retention revenue, LTV, and repeat purchases through testing and cross-sell/upsell.

Job Description

  • You will be responsible for developing and optimizing our entire lifecycle marketing strategy, including:
  • Email marketing strategy and execution
  • SMS marketing strategy and execution
  • Klaviyo flows and automation
  • Customer segmentation (RFM, behavioral, VIP, win-back)
  • AI-assisted campaign planning and copy creation
  • Dynamic product recommendations
  • Inventory-driven marketing
  • Browse and cart abandonment
  • Post-purchase journeys
  • Cross-sell and upsell campaigns
  • Loyalty and VIP initiatives
  • A/B testing and optimization
  • Deliverability management
  • Performance reporting and continuous improvement
  • Future responsibilities will include helping develop and launch our subscription program.
Katia Designs LLC logo

Katia Designs LLC

Katia Designs is an empowering fashion jewelry brand built on the belief that accessories should not only make you look good—but feel good too. Each piece combines meaningful messaging with versatile, boho-chic design, encouraging women to embrace their strength, spirituality, and unique style.Founded at a kitchen table in 2018 by Katia Rudnick, the brand quickly gained traction through authentic storytelling and bold digital marketing. By 2020, Katia Designs had pivoted fully into e-commerce, scaling rapidly into a multi-million dollar business. Today, we’re proudly worn by thousands of women and sold in over 175 independent boutiques nationwide—with a growing wholesale and retail footprint.Our designs feature signature elements like natural stones, leather wraps, symbolic charms, and adjustable clasps that allow for creativity in how each piece is worn. Every collection is infused with intention, using affirmations and messages that speak to the soul.

Founded in 2018
Boca Raton, Florida, USA
15 employees (6 in marketing)