Lifecycle Marketing Specialist

USA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Lead CRM lifecycle marketing for ecommerce, owning email and SMS programs end-to-end across the customer journey.

  • Own end-to-end lifecycle programs across welcome, abandonment, post-purchase, and re-engagement.
  • Must-have: 2-3+ years in CRM or retention marketing with hands-on email/SMS flow optimization.
  • Standout: Cross-channel orchestration with omni-channel messaging and data-driven segmentation.

Job Description

Responsibilities

  • Build, manage, and optimize core lifecycle programs across email and SMS, including welcome, browse/cart abandonment, post-purchase, winback, and re-engagement
  • Improve retention, repeat purchase, and new customer activation through thoughtful journey design and segmentation
  • Identify opportunities to expand automation, personalization, and lifecycle coverage
  • Execute all email and SMS campaigns end-to-end, including briefing, build, QA, deployment, and post-campaign analysis
  • Support an omni-channel communication approach aligned to customer intent and segment
  • Maintain the CRM content calendar to ensure clear prioritization and balanced messaging
  • Ensure operational excellence through strong QA and on-time execution
  • Analyze CRM performance to identify trends, opportunities, and areas for optimization
  • Translate performance data into clear actions that improve engagement, conversion, and retention
  • Maintain CRM reporting and dashboards and communicate results to key stakeholders
Smith Optics logo

Smith Optics

2.9 Glassdoor

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. We Make the Great Days Better.

Founded in 1965
Portland, Oregon, USA
318 employees (43 in marketing)
43% recommend to a friend
14% CEO approval

Traffic Signals

Monthly Visitors
861.8K
Monthly Google Ads Budget
$163.4K
Traffic Source Mix
Search
25.7%
Direct
27.7%
Referral
3.9%
Social
2.2%
Paid
0.4%

Headcount Trend

Current headcount: ~318

Marketing Team

Marketing Team Size
37 (12% of company)
Median Career Experience
15 years
Median Tenure
3.7 years

Funding

Last Raise
Non Equity Assistance, 12 months ago

Funding History

  • Mar 2025
    Non Equity Assistance

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