Company overview

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. We Make the Great Days Better.
Founded in 1965
Portland, Oregon, USA
318 employees (43 in marketing)
43% recommend to a friend
23% positive business outlook

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount -2.2% year over year

Funding

Last raise

Non Equity Assistance, 12 months ago

Funding history

Mar 2025

Non Equity Assistance Smith Optics

Audience

Monthly website visitors
861.8K
Month over month0%
Quarter over quarter0%
Top sourceDirect (27.7%)
Ad budget per month$163.4K
Average search rank54.3
Traffic source mix
Direct
27.7%
Search
25.7%
Referral
3.9%
Social
2.2%
Paid referral
0.4%

LinkedIn followers

Follower count and growth

Total followers

30.9K

12-mo growth

+12.3%

Monthly growth

+4.6%

News

Links