Junior Marketing Manager, Eyewear Category

Portland, OR (Hybrid)

$90K/yr – $95K/yrIntern/New Grad2+ years expFull time

Posted 12 days ago

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Job Description

Responsibilities

  • Campaign & Marketing Execution
  • Support the execution of integrated marketing campaigns across product launches, seasonal storytelling, and brand initiatives
  • Assist in coordinating campaign timelines, deliverables, and cross-functional communication to ensure successful launches
  • Help manage briefing processes with internal Creative teams and external partners
  • Support development of marketing assets across digital, retail, social, events, PR, and wholesale channels
  • Ensure brand consistency across all touchpoints and executions
  • North America Go-To-Market Support
  • Day-to-day marketing point of contact for the North American commercial team
  • Support the Senior Eyewear Marketing Manager and GTM teams to ensure successful North American launch execution across wholesale and DTC channels
  • Coordinate seasonal sell-in and sell-through support materials for key accounts and sales teams

Requirements

  • Bachelor’s Degree in Marketing, Business, Communications, or related field
  • 2–4 years of marketing experience within outdoor, sports, lifestyle, fashion, or consumer goods industries
  • Experience in the eyewear industry a plus
  • Passion for the outdoor industry and/or Fishing, Bike, Running, or Outdoor culture
  • Strong organizational and project management skills with high attention to detail
  • Ability to manage multiple projects and deadlines in a fast-paced environment
  • Strong communication and collaboration skills across teams and stakeholders
  • Creative thinker with an understanding of brand storytelling and consumer marketing
  • Experience with Microsoft Office Suite and familiarity with project management tools required
  • Experience with Adobe Creative Suite, Asana, Shopify, or social/content platforms is a plus

Preferred

  • Experience with Adobe Creative Suite, Asana, Shopify, or social/content platforms is a plus
  • Experience in the eyewear industry a plus
Smith Optics logo

Smith Optics

2.9 Glassdoor

Based in Portland, OR, Smith Optics, Inc. was founded in 1965 with the creation of the first-ever goggle featuring a sealed thermal lens and breathable vent foam. In the early years, founder Dr. Bob Smith, an orthodontist by trade, made goggles by hand using dental tools, foam and glue. Before he struck a deal for manufacturing of Smith goggles in the late 60's, Smith would often trade his creations for lift tickets. These early prototypes were usually manufactured by Smith and friends around the kitchen table. Today, Smith Optics has become synonymous with innovative, durable, top-quality products in the eyewear and goggle market. The company is also recognized for its unparalleled team roster, which boasts some of the top names in biking, motocross, skiing, snowboarding, surfing, skateboarding and wakeboarding. Like many other companies, Smith utilizes team input as a key element of new product introductions. In addition, however, Smith athletes are actively involved in the development process for performance testing and coloration selection. We Make the Great Days Better.

Founded in 1965
Portland, Oregon, USA
318 employees (43 in marketing)
43% recommend to a friend
14% CEO approval

Traffic Signals

Monthly Visitors
861.8K
Monthly Google Ads Budget
$163.4K
Traffic Source Mix
Search
25.7%
Direct
27.7%
Referral
3.9%
Social
2.2%
Paid
0.4%

Headcount Trend

Current headcount: ~318

Marketing Team

Marketing Team Size
37 (12% of company)
Median Career Experience
15 years
Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Non Equity Assistance, 12 months ago

Funding History

  • Mar 2025
    Non Equity Assistance

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