Lifecycle Marketing Specialist

Pasadena, CA (Remote)

$7K/yr – $9K/yrMid Level3+ years expContract

Posted 3 months ago

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Job Summary

Drive US-side delivery of SmartPush Elite lifecycle services, coordinating merchants, strategy, and execution.

  • Own the US-side delivery of SmartPush Elite for assigned merchants.
  • Must-have: 3–5 years in lifecycle marketing, customer success, or services-led growth with merchant-facing delivery.
  • Standout: Productized services mindset with consistent frameworks and expansion opportunities.

Job Description

Responsibilities

  • Own the US-side delivery of SmartPush Elite for assigned merchants
  • Lead merchant kickoff calls, lifecycle discovery, and recommendation reviews
  • Define lifecycle strategy and priorities for each merchant engagement
  • Translate strategy into clear, execution-ready briefs for the SmartPush execution team
  • Review and QA lifecycle builds completed by the execution team
  • Manage monthly service cadence and scope (30mins - 1 hour per merchant per month)
  • Ensure SmartPush Elite is delivered as a productized service, not bespoke consulting
  • Apply consistent frameworks and standards across merchant engagement
  • Manage scope, expectations, and prioritization to prevent service creep
  • Identify patterns across merchants to inform program and offering improvements

Requirements

  • 3–5 years of experience in lifecycle marketing, customer success, consulting, or services-led growth roles, with comfort owning merchant-facing delivery and strategy
  • Strong understanding of email marketing, lifecycle strategy, retention, and post-purchase growth
  • Comfortable leading merchant-facing conversations and strategy reviews
  • Highly organized and confident managing multiple accounts simultaneously
  • Strong communicator who can translate strategy into clear briefs and recommendations
  • Experience working cross-functionally with Product, Partnerships, or Operations teams
  • Comfortable operating in a fast-paced, evolving US GTM environment

Preferred

  • Experience with HubSpot or Marketo
  • Experience delivering productized services or managed marketing offerings
  • Experience working with global or distributed teams
SHOPLINE logo

SHOPLINE

Founded in 2013, SHOPLINE is a leading and rapidly growing Software-as-a-Service (SaaS) provider, empowering retailers to level up their commerce, helping them to sell, market, and operate their businesses.SHOPLINE offers comprehensive unified commerce solutions for merchants, including e-commerce, social commerce, point-of-sale, and customer relationship management suite. SHOPLINE's open architecture and thriving partner ecosystem provide cutting-edge technologies that help merchants succeed in today's competitive market. Trusted by over 600,000 merchants, SHOPLINE powers leading brands around the world.Headquartered in Singapore, SHOPLINE operates globally with a dedicated team of approximately 2,000 employees.

Founded in 2013
Singapore, SGP
945 employees (115 in marketing)

Traffic Signals

Monthly Visitors
124.4K
Traffic Source Mix
Search
33%
Direct
47.6%
Referral
16.4%
Social
2.1%
Paid
0.7%

Headcount Trend

Current headcount: ~945

Marketing Team

Marketing Team Size
92 (10% of company)
Median Career Experience
13 years
Median Tenure
2.5 years