Responsibilities

• Retention Marketing Strategy & Customer Journey Enhancement: - Develop and execute lifecycle marketing strategies through email, SMS, and other digital channels to drive customer loyalty - Increase lifetime value, and grow the DTC business - Implement segmentation, personalization, and targeted communication strategies based on customer behavior and lifecycle stages. - Optimize customer journeys using automation and AI to ensure a seamless and engaging experience - Working with cross-functional teams to define key digital touchpoints and key initiatives like exclusive product drops, loyalty program, and website features.
• Segmentation, A/B Testing & Conversion Rate Optimization: - Implement segmentation, personalization, and targeted communication strategies based on customer behavior and lifecycle stages. - Manage customer segmentation for targeted campaigns and lead A/B testing to optimize conversion rates and improve the overall user experience. - Leverage data analytics to monitor performance, identify trends, and refine strategies to maximize campaign effectiveness.
• Agency & Partner Collaboration: - Collaborate with external partners and agencies, including SEO teams and vendor platforms (Attentive, Klaviyo, Stay ai, Black Crow), to optimize strategies, drive traffic, and ensure smooth execution of campaigns. - Align performance data and business objectives to ensure best practices and effective collaboration.
• Analytics, Reporting & Compliance: - Monitor and report on key lifecycle marketing metrics (e.g., CAC, CVR, ROI, LTV) and use attribution tools to assess campaign performance. - Ensure campaigns adhere to data privacy laws and industry regulations. - Provide actionable insights to stakeholders and drive continuous improvement across initiatives. - Stay current on industry trends and advancements in retention marketing and eCommerce through courses, webinars and events.

Requirements

• Bachelor’s degree in Marketing with a minor in Retail Studies
• 3+ years of experience in e-commerce, with a focus on DTC, customer engagement, and digital marketing
• Proficiency in e-commerce platforms (Shopify Plus/Enterprise), email/SMS marketing tools (Klaviyo, Attentive), project management software (Asana), and data analysis tools (Triple Whale, Glew, Google Analytics, Daasity). Experience with AI-driven customer acquisition/retention platforms (Black Crow, Stay Ai)
• Strong analytical skills, with the ability to turn data insights into actionable strategies
• Excellent communication and collaboration skills, with the ability to work cross-functionally
• Creative thinking and a customer-first mindset
• Up-to-date knowledge of e-commerce trends, digital marketing strategies, and consumer behavior

Preferred

• Experience in consumer goods, preferably personal care, and OTC’s
• Knowledge of and experience working with a CDP
• In-depth knowledge of consumer segmentation by demographic and by channel
• Experience in turning data into actionable insights
• Proven leadership abilities and a strong team player