Responsibilities

• Own enrichment and scoring model maintenance and optimization across the full funnel
• Build and refine lifecycle stage progression rules and automation workflows
• Create lifecycle reporting dashboards and funnel analytics that surface bottlenecks and conversion opportunities
• Monitor lifecycle health metrics and proactively identify issues before they impact pipeline
• Execute always-on program technical builds including in-product nurtures, email campaigns, retargeting flows, and outbound sequences
• Manage campaign taxonomy, naming conventions, and data dictionary to ensure consistency and reporting accuracy
• Optimize channel performance through A/B testing strategy, execution, and analysis
• Maintain data hygiene strategy and processes to keep CRM and MAP clean and reliable
• Support lead lifecycle SLAs between marketing and sales
• Support and track sales follow-up compliance and create accountability mechanisms (notifications, reports, dashboards)

Requirements

• 3-5 years in marketing operations, campaign operations, or lifecycle marketing at a B2B SaaS company
• Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot, or similar) and CRM systems (Hubspot strongly preferred)
• Strong technical execution skills —you can build complex workflows, segmentation logic, and automation rules without hand-holding
• Data fluency —you're comfortable working in spreadsheets, building reports, analyzing conversion funnels, and deriving insights from data
• Process-oriented mindset —you naturally think in systems, workflows, and repeatable frameworks
• Cross-functional collaboration —you can partner effectively with demand gen, sales ops, RevOps, and sales teams
• Analytical problem-solver —you identify bottlenecks, diagnose root causes, and propose data-backed solutions
• Detail-oriented with quality focus —you catch errors, maintain clean data, and take pride in operational excellence

Preferred

• Experience with lead routing tools (Chili Piper, LeanData, or similar)
• Familiarity with enrichment and intent data platforms (6sense, ZoomInfo, Clearbit)
• Background in demand generation or growth marketing
• Experience building attribution models or multi-touch reporting
• Exposure to revenue operations or sales operations teams

Benefits

• 💰 Competitive Salary & Equity
• 💹 401(k) Program with Employer Matching
• ⚕️ Health, Dental, Vision and Life Insurance
• 🩼 Short Term and Long Term Disability
• 🚗 Commuter Benefits*
• 🧑‍💻 Autonomous Work Environment
• 🖥️ Workplace Setup Reimbursement
• 🏠 Telecomm Stipend
• 🏝 Flexible Time Off (FTO) + Holidays
• 🚀 Quarterly Team Gatherings