Responsibilities

• Lifecycle Strategy and Campaign Management
• - Develop and execute lifecycle campaigns across acquisition, conversion, onboarding, pre/post-travel engagement, retention, and reactivation
• - Build automated customer journeys based on interests, behavior, and booking activity
• - Manage campaign schedules, workflows, testing, deployment, and post-campaign analysis
• - Identify gaps and opportunities in the customer journey
• Email and Direct Marketing
• - Plan and execute email campaigns, triggered communications, newsletters, and nurture programs
• - Develop campaign briefs and partner with Copy and Design on brand-aligned content
• - Maintain campaign calendars aligned with brand, product, and sales initiatives
• - Apply best practices in targeting, personalization, deliverability, and frequency

Requirements

• Bachelor's degree in marketing, communications, business, analytics, or a related field, or equivalent experience
• Approximately four to seven years of experience in lifecycle, retention, CRM, email, or digital marketing
• Demonstrated experience building customer journeys, automated campaigns, and segmented communications
• Experience with an email service provider, marketing automation platform, CRM, or customer data platform
• Working knowledge of campaign analytics, testing methodology, and performance reporting
• Strong project-management skills across multiple campaigns and deadlines
• Strong written communication, editing, collaboration, and analytical skills
• High level of accuracy and attention to detail

Preferred

• Experience in travel, hospitality, tourism, or another customer-focused industry
• Experience marketing products with longer consideration periods and repeat-purchase potential
• Familiarity with retention, loyalty, reactivation, and lifetime-value strategies
• Experience with SMS, direct mail, or multichannel customer-journey programs
• Working knowledge of data visualization or business-intelligence tools
• Familiarity with privacy, consent-management, and email-deliverability practices