Senior Journey Marketing Manager, Security
Lumen Technologies
Oregon, IL (Remote)
$106K/yr - $155K/yrIn-houseFull-timeSenior level5+ years exp.
22 hrs ago
Lifecycle Marketing Manager
Williston, VT (On-site)
Salary Not AvailableMid Level4+ years expFull time
Posted 7 weeks ago
Job Summary
Own and optimize end-to-end lifecycle marketing programs, from acquisition to reactivation, by building automated journeys, personalizing messages, and driving measurable engagement.
- Own lifecycle strategy and campaign management
- Lead segmentation, personalization, and cross-channel execution
- Measure, test, and translate insights into actionable optimizations
Job Description
Responsibilities
- Lifecycle Strategy and Campaign Management
- - Develop and execute lifecycle campaigns across acquisition, conversion, onboarding, pre/post-travel engagement, retention, and reactivation
- - Build automated customer journeys based on interests, behavior, and booking activity
- - Manage campaign schedules, workflows, testing, deployment, and post-campaign analysis
- - Identify gaps and opportunities in the customer journey
- Email and Direct Marketing
- - Plan and execute email campaigns, triggered communications, newsletters, and nurture programs
- - Develop campaign briefs and partner with Copy and Design on brand-aligned content
- - Maintain campaign calendars aligned with brand, product, and sales initiatives
- - Apply best practices in targeting, personalization, deliverability, and frequency
Requirements
- Bachelor's degree in marketing, communications, business, analytics, or a related field, or equivalent experience
- Approximately four to seven years of experience in lifecycle, retention, CRM, email, or digital marketing
- Demonstrated experience building customer journeys, automated campaigns, and segmented communications
- Experience with an email service provider, marketing automation platform, CRM, or customer data platform
- Working knowledge of campaign analytics, testing methodology, and performance reporting
- Strong project-management skills across multiple campaigns and deadlines
- Strong written communication, editing, collaboration, and analytical skills
- High level of accuracy and attention to detail
Preferred
- Experience in travel, hospitality, tourism, or another customer-focused industry
- Experience marketing products with longer consideration periods and repeat-purchase potential
- Familiarity with retention, loyalty, reactivation, and lifetime-value strategies
- Experience with SMS, direct mail, or multichannel customer-journey programs
- Working knowledge of data visualization or business-intelligence tools
- Familiarity with privacy, consent-management, and email-deliverability practices
Xanterra Travel Collection
Xanterra Travel Collection is the largest operator of lodges, restaurants, and other concessions at national and state parks in the United States. Xanterra Travel Collection is a global diversified travel & hospitality company. Our operations span the country - from the lush wilderness and mountains of Glacier National Park to the magical desert of Death Valley. Whether you are looking for a once-in-a-lifetime adventure, a vacation steeped in historic character, or a luxurious spa getaway, you can find it all at Xanterra Travel Collection. Our properties combine dramatic settings and landmark buildings with exceptional service to deliver extraordinary experiences.We look forward to welcoming you to the magical places we are fortunate to call home.
Founded in 1900
Englewood, Colorado, USA
1.9K employees (65 in marketing)
Salaries
Lifecycle Marketing Manager median pay in the United States
Most pay falls between $90K and $119K. Based on 125 salaries.
Marketing Team
Marketing Team Size
36 (2% of company)
Median Tenure
7.5 years
Traffic Signals
Monthly Visitors
32.5K
Monthly Google Ads Budget
$229
Traffic Source Mix
Search
31.8%
Direct
41.3%
Referral
23.4%
Social
3.1%
Paid
0.4%
Headcount Trend
Current headcount: ~1.9K
Links
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