Responsibilities

• Own the systems that convert existing demand into qualified pipeline and customers.
• Ensure prospects move through the funnel and build the infrastructure, programs, and touchpoints that drive conversion.
• Work closely with Growth Marketing, Sales, and RevOps to ensure prospects receive the right message at the right time—improving funnel velocity and conversion efficiency.
• Engaged prospects consistently convert into pipeline.
• Leads do not stall between stages.
• Lifecycle programs support and scale Growth-led campaigns.
• Segmentation and data are accurately operationalized for execution.
• Email and nurture programs drive measurable movement through the funnel.
• Build and optimize nurture programs aligned to funnel stages.
• Own MQL → SQL conversion and pipeline progression.

Requirements

• 4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles
• Experience building and optimizing nurture programs
• Strong understanding of funnel stages and buyer journeys
• Familiarity with segmentation, lifecycle automation, and email performance analysis
• Ability to translate campaign engagement into conversion programs
• Strong collaboration with RevOps or marketing operations teams
• Analytical mindset and comfort working with funnel metrics

Preferred

• Experience in SMB-focused SaaS
• Experience with HubSpot, Salesforce or similar tools
• Experience supporting ABM or partner campaigns with targeted lifecycle follow-up

Benefits

• Equity grant based on experience
• 401(k) benefits with Empower
• Medical and dental coverage via Aetna
• Unlimited PTO
• Paid parental leave
• Fully stocked office kitchen for in-person team members
• An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes