Responsibilities

• Own lifecycle strategy end-to-end across acquisition, nurture, activation, and retention. Map the journey, find where it leaks, and build the programs that fix it.
• Build and run lead nurture and re-engagement campaigns that move our existing database toward sales conversations, instead of letting leads go cold.
• Design onboarding and adoption programs that get new customers to value fast and keep them engaged.
• Own email and lifecycle messaging in HubSpot: segmentation, triggered sequences, scoring inputs, and the logic that routes the right message to the right person at the right time.
• Build the experimentation engine. A/B test subject lines, creative, timing, and offers. Treat every send as a hypothesis and act on what the data says.
• Partner with Demand Gen and Performance Marketing to align lifecycle programs with broader campaign and ABM motion.
• Work with Sales and RevOps on lead lifecycle definitions, scoring, SLAs, and handoff, so marketing and sales operate from the same playbook.
• Own lifecycle reporting: engagement, conversion by stage, database health, and contribution to pipeline. Make it legible to leadership.
• Partner with Product to bring usage signals into the fold and create campaigns that helps our customers get value out of the platform
• Use Profound's proprietary data as fuel, turning original research and insights into lifecycle content that earns opens and replies.

Requirements

• 3 to 5+ years in lifecycle, email, marketing automation, or demand gen at a B2B SaaS company, with programs you can point to that drove measurable pipeline or retention.
• Deeply fluent in HubSpot or Customer.io (or a comparable MAP). You build your own workflows, segments, and reports. You don’t wait on ops.
• You think in funnels and segments. You can zoom out to the full journey and zoom in to diagnose why one stage or cohort is underperforming.
• You've built nurture and re-engagement programs that actually convert, not just batch-and-blast newsletters.
• You write well. You can draft a tight email and know why one version beats another.
• You're comfortable in ambiguity and building the plane while flying it. Profound moves fast and you'd rather ship and iterate than wait for perfect.
• You care about pipeline and revenue, not open rates for their own sake.

Preferred

• Bonus: experience marketing to SEO, marketing, or martech buyers, or with lifecycle in an early-stage environment.

Benefits

• equity and a full suite of benefits and perks.