Director of Lifecycle Marketing
Amplify
San Francisco, CA (Remote)
$140K/yr - $160K/yrIn-houseFull-timeDirector/executive8+ years exp.
11 hrs ago
Lifecycle Marketing Manager
Anaheim, CA (On-site)
$75K/yr – $100K/yrMid Level5+ years expFull time
Posted 6 days ago
Job Summary
Own end-to-end CRM and lifecycle marketing initiatives across email, SMS, and push, from segmentation and automation to performance analysis, while collaborating with digital and guest experience teams to drive loyalty and dwell time.
- Own lifecycle campaigns across email, SMS, push
- Leverage data to optimize segmentation and personalization and develop loyalty strategies
Job Description
Responsibilities
- Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
- Manage audience segmentation, automation, and personalization workflows
- Analyze campaign performance and recommend optimizations
- Partner with digital, social, and guest experience teams to enhance customer data use
- Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
- Perform other duties as assigned
Requirements
- 5+ years of CRM and email marketing experience
- Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
- Strong analytical skills with experience using data to inform creative and strategic decisions
- Experience managing large-scale CRM databases and integrations
- Background in developing loyalty programs to increase dwell time and spend
- Education – Bachelor’s Degree
- Experience Required - 5+ Year
- This position is on-site.
OC Sports & Entertainment
OC Sports & Entertainment is dedicated to building world class sports and entertainment experiences through groundbreaking technology and a dedication to community. Leveraging the passion behind our Anaheim Ducks team and iconic Honda Center venue, our latest project will transform 100 acres of Orange County into a downtown epicenter of community, culture and creativity.
Salaries
Posted range
$75K/yr – $100K/yr
Taken straight from the job posting.
The middle of this range ($88K) is 15% below the median base salary for Lifecycle Marketing Manager roles in the United States ($104K).
Lifecycle Marketing Manager median pay in the United States
Most pay falls between $90K and $120K. Based on 118 salaries.
Marketing Team
Marketing Team Size
17 (10% of company)
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
12.5K
Traffic Source Mix
Search
23.7%
Direct
27.3%
Referral
3.8%
Social
4.6%
Paid
0.5%
Headcount Trend
Current headcount: ~164
News about OC Sports & Entertainment
Links
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