Manager, Lifecycle Marketing – Campaigns & Experiences
Sky Zone
USA (Remote)
$95K/yr - $112K/yrIn-houseFull-timeSenior level5+ years exp.
3 hrs ago
Lifecycle Marketing Manager
Atlanta, GA (On-site)
$100K/yr – $110K/yrMid LevelFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
This job posting outlines responsibilities across Email Marketing, SMS Marketing, Push & Direct Mail, and Data & Retention Growth, with a focus on lifecycle campaigns, testing, agency management, and performance analysis. It highlights requirements around Black women’s hair expertise, brand-aligned copy, and data-driven planning. Benefits include PTO, health/dental insurance, and a brand experience stipend. Preferred items emphasize experience with subscriptions and AI-enabled personalization.
Job Description
Responsibilities
- Email Marketing
- Own the email content calendar and lifecycle campaign strategy
- Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
- Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.) and identify opportunities for optimization
- Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)
- Manage and direct our email design agency — ensuring clear briefs, strong creative direction, on-brand messaging, and timely execution
- Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer
- Serve as verbal and strategic gatekeeper in collaboration with the Creative Director
- Analyze performance data and provide structured insights and recommendations
- SMS Marketing
Requirements
- Deep understanding of Black women’s hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively.
- Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics.
- Extremely detail-oriented and highly organized. You execute reliably and don’t let things slip.
- Strong direct-response copywriter who understands how to drive measurable action — and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards.
- Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning.
- Strong SMS marketing foundation with hands-on experience executing campaigns and flows.
- Familiarity with RFM segmentation, LTV metrics, and retention reporting — with a desire to deepen strategic expertise in these areas.
- Data-comfortable. You can read performance reports, identify trends, and contribute to structured testing plans.
- Experience working with subscriptions and retention marketing is a plus.
- AI-curious and open to leveraging tools that improve efficiency and personalization.
- Scrappy and hands-on. Willing to build campaigns, QA flows, edit creative, and execute within Klaviyo and SMS platforms.
Preferred
- Experience working with subscriptions and retention marketing is a plus.
- AI-curious and open to leveraging tools that improve efficiency and personalization.
Benefits
- PTO policy
- health and dental insurance
- a product stipend so you can experience and represent the brand firsthand
Heat Free Hair
N-ZO Beauty is a global beauty and lifestyle company that specializes in creating innovative and transformative new commerce brands that disrupt different beauty niches. Our marquee brand, Heat Free® Hair, is the first and leading manufacturer of virgin hair extensions created to perfectly match natural textures of hair. Heat Free Hair is more than just a hair company, we have created a community for women to connect with other like-minds, discover new trends and styles, learn about protective styling and hair health, support charitable causes that affect women and ultimately, to have their beauty reaffirmed. We're growing our team of outside the box thinkers to continue to build and develop brands you love!
Traffic Signals
Monthly Google Ads Budget
$710
