Responsibilities

• Own the email content calendar and lifecycle campaign strategy
• Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
• Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.) and identify opportunities for optimization
• Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)
• Manage and direct our email design agency — ensuring clear briefs, strong creative direction, on-brand messaging, and timely execution
• Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer
• Serve as verbal and strategic gatekeeper in collaboration with the Creative Director
• Analyze performance data and provide structured insights and recommendations
• Own execution of SMS campaigns and flows
• Support list growth and lead capture optimization

Requirements

• Deep understanding of Black women’s hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively.
• Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics.
• Extremely detail-oriented and highly organized. You execute reliably and don’t let things slip.
• Strong direct-response copywriter who understands how to drive measurable action — and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards.
• Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning.
• Strong SMS marketing foundation with hands-on experience executing campaigns and flows.
• Familiarity with RFM segmentation, LTV metrics, and retention reporting — with a desire to deepen strategic expertise in these areas.
• Data-comfortable. You can read performance reports, identify trends, and contribute to structured testing plans.
• Experience working with subscriptions and retention marketing is a plus.
• AI-curious and open to leveraging tools that improve efficiency and personalization.

Preferred

• Experience working with subscriptions and retention marketing is a plus.
• AI-curious and open to leveraging tools that improve efficiency and personalization.

Benefits

• generous PTO policy
• health and dental insurance
• product stipend
• This role offers a base salary of $100,000–$110,000, commensurate with experience.