Lifecycle Marketing Manager

Responsibilities

• Own lifecycle marketing strategy across riders and drivers from first touch through long-term retention
• Build, launch, and manage automated email, SMS, in-app, and push journeys in Braze, including onboarding, activation, engagement, win-back, and retention programs
• Partner with Recruiting to build candidate journeys that move driver applicants from application to first shift
• Own the driver communications that keep our drivers informed, engaged, and recognized
• Work cross-functionally throughout the organization, including with Operations and Training to ensure our communications meet the needs of the business
• Develop rider lifecycle programs that encourage first rides, repeat usage, and membership engagement
• Help shape and execute Atom's loyalty and rewards programming, including the Driver Milestone Program
• Build segmentation and personalization strategies using behavioral, operational, and market data, partnering with Engineering to advance our data strategy
• Design and run A/B tests on messaging, timing, channels, and offers, and turn results into clear recommendations
• Track and report on lifecycle performance, including engagement, conversion, and retention metrics

Requirements

• Bachelor's degree
• 5–7 years of experience in lifecycle, CRM, or retention marketing
• Experience in a fast-paced environment
• Proven experience building and optimizing automated email, push, SMS, and in-app programs at scale
• Hands-on experience with a CRM or marketing automation platform—Braze strongly preferred
• Experience with segmentation, personalization, and A/B testing, using data to drive decisions
• Strong writing skills with an eye for clear, concise, on-brand messaging
• Proven track record of testing, iterating, and improving processes quickly
• Strong cross-functional collaboration skills and bias for action
• Excellent organizational skills, with the ability to manage competing priorities across multiple markets and audiences

Preferred

• Experience designing or managing loyalty, rewards, or incentive programs
• Experience marketing to more than one audience (e.g., customers and employees)

Benefits

• Medical, Dental, Vision, Disability, and Life Insurance
• Flexible Spending Account / Health Savings Account Options
• 401(k)
• Equity
• Sick Time, Unlimited Flexible Time Off, and Paid Holidays
• Paid Parental Leave
• Pre-Tax Commuter Benefit Plan
• Benefits are subject to change at the company's discretion.