Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing at Amazon.com | Arlington, VA | $109K/yr – $160K/yr

Amazon.com

Lifecycle Marketing Manager, Amazon Attraction, Influence, and Marketing

Arlington, VA (Unknown)

$109K/yr – $160K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end email campaigns and lifecycle programs using data-driven tactics across multi-channel channels and CRMs to deliver measurable engagement and conversions.

Drive end-to-end campaigns across email, web, and CRM to meet demand-gen goals.
Must-have: 4+ years marketing experience with data-driven campaigns and experience with Marketo/Salesforce.
Standout: Cross-functional program leadership and multi-channel lifecycle expertise.

Job Description

Responsibilities

Build and code responsive HTML email templates that render correctly across multiple email clients and devices
Implement data-driven, multi-channel lifecycle campaigns including audience segmentation setup, email template coding, campaign configuration, thorough QA, campaign launch, and ongoing reporting
Implement and manage campaigns within CRMs and marketing automation platforms
Configure audience segments and automation workflows based on defined strategies
Conduct thorough QA testing of email templates across devices and email clients
Launch A/B tests to continually improve performance through optimized messaging and targeting
Monitor campaign performance and report on key metrics including CTR, open rates, and conversion rates using Adobe Analytics and platform-level data
Troubleshoot technical issues with email rendering, tracking, and automation workflows
Maintain email template libraries and ensure brand consistency across all communications
Implement country-specific campaign variations to meet localized needs

Requirements

4+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels
Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
Bachelor's degree, or 2+ years of Amazon (blue badge/FTE) experience

Preferred

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives

Benefits

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.