Responsibilities

• Own Lifecycle Marketing for the Insurance Business
• - Develop and execute lifecycle marketing strategies across key stages of the insurance customer journey, from prospect nurturing and conversion through onboarding, engagement, retention, and cross-sell.
• - Identify opportunities to improve the relevance, timing, and effectiveness of customer communications.
• - Build and optimize automated, trigger-based, and behaviorally driven marketing programs.
• - Establish testing and optimization roadmaps to continuously improve customer engagement and business outcomes.
• Drive Segmentation and Personalization
• - Partner closely with Data Science and Analytics teams to develop and refine customer personas, audiences, and segmentation strategies.
• - Help frame the right business and customer questions for the data team, translating marketing objectives into actionable data requirements.
• - Use customer attributes, behaviors, product ownership, lifecycle stage, and other signals to improve targeting and personalization.
• - Work with teams leveraging BI tools and other customer data sources to make relevant data accessible and actionable within marketing platforms.

Requirements

• Significant experience in lifecycle marketing, CRM, customer engagement, or marketing automation .
• Hands-on experience working with Braze, Salesforce Marketing Cloud, or a comparable enterprise lifecycle marketing platform .
• Demonstrated experience developing automated and personalized customer journeys.
• Strong understanding of customer segmentation, targeting, experimentation, and personalization.
• Experience partnering with Data Science, Analytics, or data engineering teams to turn marketing questions into actionable audiences and customer experiences.
• Ability to understand customer data models and data flows without needing to personally perform advanced analytics or data engineering.
• Experience partnering closely with Product teams in a digital or consumer-focused organization.
• Experience managing or directing the design and evolution of customer communications.
• Strong cross-functional project leadership and stakeholder management skills.
• Excellent communication skills, including the ability to bridge business, marketing, product, and technical teams.

Preferred

• Experience in insurance , financial services, or another highly regulated consumer industry.
• Experience developing cross-sell or multi-product customer strategies .
• Experience with Braze specifically.
• Familiarity with data environments and experience operating across evolving data architectures.
• Experience participating in or leading a CRM, marketing automation, or customer engagement platform migration .
• Experience working within a sophisticated customer data ecosystem spanning multiple products, platforms, and data sources.