Responsibilities

• Own and optimize paid acquisition strategy across key channels
• Manage and execute campaigns within:
• Meta Ads Manager (primary focus)
• Google Ads Manager (including Performance Max and Shopping campaigns)
• Build and test conversion-focused funnels tied to Shopify product and collection pages
• Coordinate with Shopify product feeds, dynamic product ads, and catalog setup
• Analyze campaign performance and optimize toward:
• CPA / CAC efficiency
• Conversion rate (PDP, cart, checkout)
• Customer quality (LTV, AOV, repeat rate)

Requirements

• 3–6+ years of experience in lifecycle, growth, or performance marketing for e-commerce brands
• Direct, hands-on experience operating Shopify (or Shopify Plus) stores — comfortable navigating the admin, working with collections, discounts, customer segments, and basic theme/checkout settings
• Strong hands-on experience with:
• Meta Ads Manager (including catalog/DPA setup)
• Google Ads Manager (Search, Shopping, PMax)
• Klaviyo email + SMS, deeply integrated with Shopify
• Proven track record managing both acquisition campaigns and retention/lifecycle programs for DTC e-commerce brands
• Experience building segmentation strategies and automated flows that drive measurable CLTV gains
• Strong analytical mindset — comfortable working with cohort data, attribution nuance, and funnel diagnostics
• Self-directed and able to operate as an embedded contractor: scoping work, prioritizing, and shipping

Preferred

• Experience with subscription apps on Shopify (Recharge, Skio, Stay, Loop)
• Experience with SMS platforms beyond Klaviyo (Postscript, Attentive)
• Familiarity with reviews/UGC tools (Yotpo, Okendo, Junip), loyalty (Smile, LoyaltyLion), and CRO tools (Triple Whale, Northbeam, Polar Analytics)
• Experience with A/B testing frameworks and post-iOS attribution approaches
• Light Liquid / HTML / Shopify theme comfort
• Experience scaling DTC brands through key inflection points ($1M → $10M+ ARR)