LIFECYCLE & INBOUND MARKETING MANAGER (SAAS and Consulting Focus) at The Lonely Entrepreneur | USA | $3K/mo – $7K/mo

The Lonely Entrepreneur

LIFECYCLE & INBOUND MARKETING MANAGER (SAAS and Consulting Focus)

USA (Remote)

$3K/mo – $7K/moSenior Level5+ years expPart time

Posted 5 weeks ago

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Job Summary

Own the end-to-end non-paid funnel with HubSpot-led lifecycle and organic growth, balancing email automation, content engine development, and SEO with funnel optimization to lift MQL to SQL.

Ownership: HubSpot email and lifecycle workflows alongside funnel optimization for MQL to SQL conversion
Growth levers: organic content, SEO, partnerships, and referral programs to feed the pipeline
Measurement: dashboards and attribution across non-paid channels to prove lift and guide priorities

Job Description

Responsibilities

Own and manage HubSpot for email automation, segmentation, lead scoring, lifecycle workflows, and performance dashboards
Develop and manage email nurture campaigns, onboarding journeys, and engagement flows for both SaaS and high-ticket coaching leads
Execute non-paid acquisition strategies including SEO, organic content, partnerships, referral programs, and organic social
Collaborate with the PPC specialist to align messaging, timing, and offers between paid and lifecycle channels
Analyze funnel gaps and lead quality to improve MQL → SQL → customer conversion
Optimize marketing operations and attribution models across channels
Implement strategies to grow organic traffic and build our content engine (blogs, lead magnets, etc.)
Coordinate landing page and website updates for improved performance, messaging, and SEO
Build dashboards and reporting to measure performance across non-paid initiatives

Requirements

Minimum of 5-7 years of B2C digital marketing experience
4+ years of HubSpot, marketing automation, and email marketing
3+ years of experience managing content marketing, SEO, and organic growth
Strong understanding of digital customer journeys and marketing attribution
Familiarity with WordPress, GA4, A/B testing tools, and UX principles
Ability to strategize and execute independently
Critical thinker, problem solver, and clear communicator
Team player with strong interpersonal and time-management skills

Preferred

HubSpot Expert

Benefits

Flexible schedule
Professional development assistance

The Lonely Entrepreneur

The Lonely Entrepreneur helps entrepreneurs with the 1 issue we all face – the struggle. Working against all foreseen and unforeseen business challenges alone can be daunting. Joining the Lonely Entrepreneur Learning Community provides entrepreneurs with critical knowledge from hundreds of learning modules, tools and templates to download, unlimited group coaching calls and the support of our full time Entreprenuer Success Managers and the global entrepreneur community to answer critical business questions. The Lonely Entrepreneur engages in dozens of strategic partnerships with philanthropic and corporate institutions to share (at scale) the impact of empowered entrepreneurs in the community of your choosing.Corporate Funding Partners:Cisco, UPS, Microsoft, Molson Coors, Discover, ESPN, JP Morgan, Dallas Mavericks, Charlotte Hornets, Bank of America, Principal Financial, and moreRecipient Organization Partners:Chicago Scholars, Greater Milwaukee Urban League, NFLPA, National Ace, Sherman Pheonix, Urban Upbound, and more.www.lonelyentrepreneur.comOur 501(c)(3) arm of the Company seeks to unlock the potential of 1 million entrepreneurs worldwide. We drive diversity, empower women, foster inclusion, prepare our youth, and transform athletes with entrepreneurial knowledge and support.Our program enables non-profits, foundations, social responsibility and community efforts, and philanthropists to empower individuals with entrepreneurial knowledge and support. Whether you are looking to empower 50 or 1000 individuals, our program mixes high tech and high touch to make a difference in lives and communities.

Founded in 2016

New York, Iowa, USA

15 employees (1 in marketing)

www.lonelyentrepreneur.com