Responsibilities

• Build and optimize lifecycle flows across email, SMS, push, and in-app
• Own the website customer funnel, driving landing page conversion, and customer engagement metrics
• This role directly impacts company revenue
• Leverage AI to improve experimentation and testing
• Feel confident operating Attentive, VWO, and campaign tracking tools
• Move fast, test aggressively, and scale what works
• Work as part of a small, tight-knit team where everyone pitches in — we need someone who's energized by an all-hands-on-deck environment and will naturally fill gaps wherever they show up, not just stay in their lane
• Activation & Conversion Engine: Design and execute the funnel that converts prospects into paid customers. Deeply understand onboarding friction and conversion barriers. Identify high-intent cohorts and unlock conversion lifts.
• Hands-On Lifecycle Execution: Build and launch campaigns across email, SMS, push, and in-app messaging. Write copy, set up segments, QA flows, and ship quickly.
• Experimentation: Run continuous A/B tests across incentives, messaging, timing, and channel orchestration. Improve conversion week over week.

Requirements

• 2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products
• Strong preference for healthcare or DTC businesses
• You've directly improved activation or conversion metrics
• You have personally built and launched multi-channel lifecycle campaigns
• You're comfortable getting into the platform and executing yourself
• Comfortable making decisions with incomplete data
• Familiar with analytics platforms (GA4, Looker, etc.)
• Understand funnel math, CAC-to-LTV dynamics, and cohort behavior
• You thrive on a small team — you don't need a big org chart to feel effective, and you're just as happy jumping in on something.

Benefits

• Health insurance (80% employer-paid).
• Employer-paid Dental and Vision.
• IRA with company match (no vesting period)
• Paid PTO
• Paid company holidays