Senior Manager, Lifecycle Marketing
Dropbox
USA (Remote)
$161K/yr - $246K/yrIn-houseFull-timeSenior level
6 hrs ago
Lifecycle & Email Marketing Manager (Contract)
USA (Remote)
$60/hr – $72/hrSenior Level5+ years expContract
Posted 4 months ago
Job Summary
Own end-to-end lifecycle email workstream with 5+ years in SaaS, driving onboarding to activation and retention across B2C and B2B audiences.
- Lifecycle Infrastructure: Build and schedule campaigns in Iterable and Pardot, aligning to activation and retention milestones.
- Journeys & Optimization: Maintain evergreen flows, test enhancements, and launch new programs to move users toward retention.
- Performance & Collaboration: Proactively surface insights using Amplitude/Looker and coordinate with Marketing Ops, PMM, and design to ship on-brief campaigns.
Job Description
- Responsibilities
- Lifecycle campaign execution : Build, schedule, and send email campaigns across the full customer lifecycle, including onboarding, feature education, retention, and resurrection, managing both ad hoc sends and automated journey programs for B2C and B2B audiences out of Iterable and Pardot.
- Journey strategy and optimization : Inherit and monitor three to four active evergreen journeys, propose and execute optimizations based on engagement data, and build new automated programs that move users through activation and toward retention. You bring a point of view on what actually works, not just what's technically possible.
- Reporting and performance analysis : Monitor campaign and journey performance without being asked, surface insights proactively, and use data from tools like Amplitude or Looker to identify gaps and iterate. Sixty days in, you're bringing recommendations to the table before your manager asks.
- Cross-functional execution: Partner closely with Marketing Ops (Iterable back-end, audience logic, scheduling), PMM, design, and the broader marketing team to execute campaigns that are on-brief, on-time, and free of errors. You run this coordination independently.
- Testing and optimization : Design and execute A/B tests on messaging, timing, segmentation, and subject lines. Maintain documentation so the work is repeatable and auditable.
- Requirements
- 5-7+ years in lifecycle or email marketing in a SaaS environment
- Hands-on Iterable experience building campaigns, journeys, and audience segmentation
- Proven track record of creating and optimizing email campaigns that move users from signup to activation and beyond
- Experience with A/B testing and personalization strategies across CRM/email channels
- Familiarity with growth KPIs including MAU, DAU, retention, activation rate, and churn reduction
- B2B OR B2C experience (ability to flex between both is strongly preferred)
- Strong collaboration skills, particularly with product, design, and operations
- Nice-to-have
- EdTech background or experience marketing to educator audiences
- Experience with Pardot/Salesforce Marketing Cloud Account Engagement
- Data analysis using Amplitude, Looker, or similar tools
- Basic HTML for email editing
- Benefits
- Why Join Us?
- - Work on cutting-edge AI technology that directly impacts educators and students.
- - Join a mission-driven team passionate about making education more efficient and equitable.
- - Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live.
- For full time employees:
- - Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need.
- - Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums.
- - Every employee is offered generous stock options, vested over 4 years.
- - 401k match & monthly wellness stipend.
MagicSchool AI
MagicSchool is the leading generative AI platform in education, empowering over 5 million educators with AI-driven support to reduce burnout and enhance efficiency. Committed to responsible and safe AI use, we create transformative learning experiences that equip students with the skills they need for the future of work.
Salaries
Posted range
$60/hr – $72/hr
Taken straight from the job posting.
The middle of this range ($137K) is 32% above the median base salary for Lifecycle Marketing Manager roles in the United States ($104K).
Lifecycle Marketing Manager median pay in the United States
Most pay falls between $90K and $120K. Based on 117 salaries.
Links
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