Lifecycle Marketing Manager

Responsibilities

• You will develop a global lifecycle and email marketing strategy that:
• Thinks like a customer, using merchant insights to help prospects solve their problems, improve their business and see the value of Afterpay and Cash App.
• Grows net new merchants through personalized nurture journeys that move prospects to opportunities and signed merchants.
• Gets new merchants set up and transacting as quickly as possible, then helps them adopt more of our products.
• Helps established merchants grow at scale, increasing transaction volume and engagement with Block.
• Delivers thought leadership, product releases, events and growth opportunities that increase merchant engagement, retention and lifetime value.
• Keeps merchants with us through churn prevention and winback programs.
• Sets lifecycle best practices so prospects and merchants are happy and succeed with Block.
• Uses AI to personalize content, sharpen segmentation, and speed up production and learning.
• Own the full prospect and merchant lifecycle across every segment, from small businesses to enterprise.

Requirements

• Minimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes.
• Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership.
• Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments.
• Working knowledge of Figma or similar software for designing and building email creative.
• Experience designing, running and measuring lifecycle growth and testing strategies.
• AI fluency, with a track record of using AI tools to scale marketing programs.
• Experience managing programs from idea to launch across multiple teams and time zones.
• Experience partnering with sales and regional leaders to understand their needs and turn them into lifecycle programs that drive results.

Benefits

• Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.