Lifecycle Marketing Manager

Responsibilities

• Manage the full lifecycle of email marketing campaigns, from initial concept through deployment and reporting
• Independently configure and launch campaigns in Iterable using Studio’s drag-and-drop editor, modular templates, snippets, and dynamic data feeds to deliver personalized, scalable experiences
• Write or adapt campaign copy and select imagery when needed, ensuring messages are clear, compelling, and on-brand
• Conduct thorough QA—including rendering tests, link verification, and personalization logic checks—to ensure flawless execution
• Leverage Iterable’s analytics and experiment framework to monitor performance, run A/B and multivariate tests, and translate findings into actionable recommendations for optimization.
• Stay current on lifecycle marketing trends, new tools, and AI-driven efficiencies to improve workflow and campaign results
• Maintain clear, centralized documentation of Iterable workflows, templates, campaign assets, and performance insights for knowledge sharing and process continuity.

Requirements

• 3+ years of hands-on lifecycle marketing experience with a proven record of driving engagement and conversion
• 2+ years of direct, advanced experience in Iterable , including workflow automation, segmentation, dynamic content, and reporting
• Ability to independently produce emails using drag-and-drop tools and template-based systems
• Understanding of email marketing best practices, deliverability, and compliance
• Excellent written and verbal communication skills for both strategy and execution
• Strong organizational skills and the ability to manage multiple priorities in a remote environment