Lifecycle Marketing Manager

Responsibilities

• Define user lifecycle journeys, activation milestones, and progression criteria in partnership with Marketing Operations and Product, with distinct programs for general contractors, subcontractors, and suppliers.
• Design, build, and optimize HubSpot workflows for onboarding, activation, plan upgrades from Basic to Premier, retention, and win-back.
• Own lifecycle messaging, copy, cadence, and campaign execution, partnering with Product Marketing and Design on positioning and creative.
• Segment and personalize communications by trade, geography, behavior, and plan, working with Product on the signals that make project recommendations relevant.
• Plan and manage communications across email, in-app messaging, and additional channels where they improve results.
• Run experiments with clear hypotheses, success measures, and appropriate comparison groups to understand the effect on activation, repeat usage, retention, and upgrades.
• Build and maintain lifecycle reporting in partnership with Marketing Operations, including cohort and funnel analysis, and communicate findings to Marketing, Product, and leadership.
• Lead lifecycle program requirements for the planned email platform and user-profile migration, partnering with Marketing Operations, Product, and Engineering on event definitions, consent and suppression needs, vendor evaluation, and launch validation.
• Monitor email engagement, deliverability, and suppression practices, working with Marketing Operations, Product, and Engineering to maintain healthy sending practices.
• Audit existing lifecycle programs, workflows, and data availability, and recommend a prioritized lifecycle roadmap.

Requirements

• Five or more years of experience in lifecycle marketing, CRM, or marketing automation, ideally in a marketplace, product-led, or SaaS business with a high-volume user base.
• Deep, hands-on HubSpot experience, including workflows, lists, properties, segmentation, and the underlying data model.
• Strong analytical skills, including cohort and funnel analysis, experiment design, and experience using SQL or a business intelligence tool.
• Experience running high-volume email programs, including campaigns and automated sends, with examples of tests you ran and results you improved.
• Experience building behavioral and event-triggered programs.
• A record of setting lifecycle strategy and personally building, launching, and optimizing the programs.
• Strong copywriting skills and the ability to turn product value into clear, relevant customer communications.
• Working knowledge of email deliverability, consent management, suppression practices, and compliance requirements.
• Clear communication and the ability to work effectively with Marketing Operations, Product Marketing, Product, Engineering, Sales, and Customer Success.
• Experience with a customer data platform (CDP).

Benefits

• Remote friendly
• An awesome culture where you will be empowered, make an impact, and learn a ton
• An excellent benefit package, including medical, dental, vision, and life insurance
• Open time-off policy
• 401(k) plan with a company match