Lifecycle & CRM Marketing Manager

Mountain View, CA (Hybrid)

$130K/yr – $160K/yrMid LevelFull time

Posted 6 days ago

Job Summary

Own the end-to-end lifecycle strategy for email and SMS, building AI-driven, behavior-based journeys and automated workflows to boost acquisition, engagement, retention, and lifetime value, while collaborating with AI, Product, BI, and Engineering teams and reporting insights to leadership.

Own lifecycle strategy and optimization across channels
Drive AI-powered segmentation, triggers, and cross-channel campaigns

Job Description

Responsibilities

Own the end-to-end email and SMS lifecycle strategy, including segmentation, personalization, journey mapping, and continuous optimization.
Develop AI-powered, behavior-driven customer journeys and automated workflows that improve acquisition, engagement, retention, and customer lifetime value.
Partner with AI, Product, BI, and Engineering teams to build intelligent segmentation, event-based triggers, predictive analytics, and cross-channel campaigns.
Lead A/B testing, cohort analysis, and KPI reporting to continuously optimize lifecycle marketing performance.
Leverage AI tools and contractor resources to scale campaign execution while maintaining quality, speed, and efficiency.
Present performance insights, forecasts, and strategic recommendations to leadership, aligning lifecycle initiatives with business goals.

Requirements

Experience in lifecycle or retention marketing with a strong track record in email, or SMS.
Expertise in behavioral segmentation, event-based triggers, funnel design, and journey automation for individual consumers — not just account-level workflows.
A knack for messaging that connects emotionally — the motivations, anxieties, and aspirations behind enrollment and retention.

Preferred

Prior work in edtech, consumer SaaS, or mission-driven technology companies

Study.com

Study.com was founded by Adrián Ridner and Ben Wilson to open the door to the life-changing impact of Education for all. Today, Study.com is the leading online learning platform helping over 30 million learners and educators on Study.com each month break through. Our mission is rooted in the belief that information is the ultimate equalizer, and education is key to upward mobility. Study.com helps learners of all ages excel academically and close skills gaps. Every minute two learners enrolls in a course on Study.com and our College Accelerator solution, has collectively saved students over $200 million in college tuition.At Study.com, you’ll join a team making a big impact in a cross-functional, collaborative environment where team members wear different hats and regularly interact with senior leadership. We get things done and move quickly. As a member of the Study.com team, you’ll empower millions of learners to achieve their education and career goals. You’ll also be part of a company dedicated to contributing to society. Study.com has donated over $25 million in-kind value across social impact programs, including Working Scholars and Keys to the Classroom, matching employee contributions to non-profit organizations, student scholarships and supporting schools and districts during the pandemic. Study.com’s team members, together with our Study Studio network of instructors, subject matter experts, video animators, and editors, have developed over 2 million learning materials on our platform. This includes micro-lessons, videos, flashcards, lesson plans, worksheets and more, fueling tens of millions hours of learning engagement a year.Study.com’s work and company culture have been recognized by: - Inc. Best Place to Work- FastCompany Most Innovative Company- Fortune Great Places to Work – Best Workplaces in the Bay Area- Golden Bridge Awards – Gold Winner Social Responsibility

Founded in 2015

Mountain View, California, USA

4K employees (481 in marketing)

www.study.com