Lifecycle & CRM Marketing Manager

New York, USA (Remote)

$75K/yr – $90K/yrMid LevelFull time

Posted 2 weeks ago

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Job Summary

Own Mixam lifecycle and loyalty engine end to end, from segmentation and testing to cross‑channel activation, tying customer behavior to revenue with Klaviyo and HubSpot tooling.

Lifecycle ownership: design interventions, measure impact, and optimize journeys across email, SMS, rewards, and cross‑sell logic.
Platform & analytics: build processes from scratch, run A/B tests, and translate cohort signals into automations and reporting.
Cross‑functional leadership: partner with Marketing, Data, Product, Pricing, and Ops while owning messaging and creative strategy.

Job Description

Build and own Mixam's lifecycle/customer retention engine across email, SMS, loyalty program, strategic segmentation, testing, and Hubspot CRM tooling, identifying customer risk and opportunity, designing interventions, measuring impact, and improving the journey
Work independently, build structure from the ground up, make strategic recommendations, and execute directly to deliver business outcomes
Become the internal expert on driving lifetime value, repeat purchase rates, first-to-second-order conversions, and cohort reactivation strategies; connect granular customer behaviors to targeted lifecycle segmentations and cross-sell logic; translate actions into measurable commercial results
Own Mixam's email program end-to-end: lifecycle strategy, campaign planning, flows, segmentation, copy direction, deployment, testing, reporting, and optimisation across markets
Own lifecycle activation and optimisation of Mixam Rewards (onboarding, points education, redemption activation, tier progression, loyalty journeys, reactivation, testing, reporting)
Own lifecycle segmentation and customer journey strategy across markets using behavior, product affinity, purchase history, market, lifecycle stage, engagement, and loyalty status
Launch and own SMS including consent capture, segmentation, channel governance, lifecycle use cases, testing, and reporting
Define retention metrics with Data: repeat purchase, churn, reorder timing, LTV, reactivation, cohort behavior; translate into automations and testing that drives revenue
Build, run, and report on a rigorous A/B testing roadmap across messaging, offers, flows, and creative assets; use data-driven insights to improve the CRM and lifecycle ecosystem
Partner with Marketing, Data, Pricing, Product, and Customer Operations; with Design on creative assets while independently owning messaging, copy direction, lifecycle strategy, and performance
Assess Mixam's lifecycle technology stack; Klaviyo is current, HubSpot early; recommend long-term operating model across Klaviyo, HubSpot, SMS, data, consent, automation, reporting, and integrations

Mixam

At Mixam, we're not just a printing company; we're a dynamic force of creativity and innovation. Where technology meets imagination, we're at the forefront of the printing industry where each day is an opportunity to bring extraordinary ideas to life.With a relentless commitment to quality, cutting-edge technology, and exceptional customer service, Mixam is redefining the world of print. Our user-friendly platform empowers individuals, businesses, and creative professionals to turn their visions into reality through a diverse array of printed materials.Mixam is experiencing an exhilarating period of rapid expansion, where new opportunities emerge, and boundaries are pushed. Connect with us and stay tuned for the latest updates, innovations, and opportunities!

Founded in 2007

Watford, England, GBR

82 employees (9 in marketing)

mixam.com