Lifecycle & Content Marketing Specialist

Responsibilities

• Own lifecycle marketing strategy from concept through execution and optimization.
• Build and manage email and SMS campaigns, automated journeys, funnels, flows, and behavioral triggers.
• Segment audiences using website activity, engagement, purchase behavior, and other meaningful signals.
• Create abandonment, nurture, post-purchase, re-engagement, and cross-sell programs.
• Write persuasive email, SMS, landing-page, and campaign copy.
• A/B test messaging, offers, and journeys; measure conversions, revenue, and engagement - then improve what works.
• Create and optimize content for organic search and product discovery using SEO plus GEO, AEO, and LLM-discovery practices. Work with outside GEO/AEO/LLM consultants as needed.
• Use SEMrush, Google Search Console, and Ai tools to uncover search opportunities, content gaps, and customer questions.
• Turn product information, engineering data, test results, and existing marketing materials into useful, discoverable content.
• Clearly explain what our products do, who they're for, how they're different, and why those differences matter.

Requirements

• 2+ years of marketing experience and 1+ year of serious, hands-on professional AI use. You shouldn't join Banks expecting to learn AI. You should already use it every day.
• Experience with lifecycle marketing, email, SMS, CRM, content, or marketing automation.
• Strong understanding of customer journeys, segmentation, funnels, and behavioral marketing.
• Strong writing and editing skills - or exceptional ability to direct AI and refine its output into polished, persuasive content.
• Working knowledge of SEO, keyword research, organic content strategy, GEO, AEO, and LLM optimization.
• An analytical mindset, independence, curiosity, organization, and attention to detail.
• Experience with our stack is a major plus: Attentive | HubSpot | Shopify | WordPress | SEMrush | Google Search Console | Adobe Creative Suite.

Preferred

• Degree optional. Ability isn't.

Benefits

• - Medical, dental and vision insurance
• - Company-paid basic life, AD&D and long-term disability insurance
• - Employee Assistance Program, a confidential program dedicated to supporting the emotional health and well-being of our employees and their families
• - 401(k) and 401(k) matching
• - Vacation, Paid Time Off and Sick Leave
• Perks - A family-oriented culture that promotes work-life balance; an incredible and effective leadership team that genuinely cares about its team members - Open door policy, promote from within - Veteran-friendly - Employee Service and Recognition Program - Food Truck Fridays - Employee Referral Program - Education Assistance Program - Friends & Family discount on our top-line power-enhancing products - Employee discount programs that help you save on family entertainment and thousands of items - And much more!