Responsibilities

• Own the email content calendar and lifecycle campaign strategy
• Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
• Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.) and identify opportunities for optimization
• Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)
• Manage and direct our email design agency — ensuring clear briefs, strong creative direction, on-brand messaging, and timely execution
• Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer
• Serve as verbal and strategic gatekeeper in collaboration with the Creative Director
• Analyze performance data and provide structured insights and recommendations
• Own execution of SMS campaigns and flows
• Support list growth and lead capture optimization
• Contribute to ongoing testing and performance improvements
• Align SMS messaging with email campaigns and overall lifecycle strategy
• Help implement personalization and automation improvements
• Manage push notification scheduling and alignment with campaigns
• Support direct mail lifecycle initiatives to improve repeat purchase
• Monitor LTV and repeat purchase performance
• Contribute to improving RFM segmentation over time
• Analyze campaign performance and identify opportunities for optimization
• Participate in weekly (transitioning to bi-weekly) lifecycle performance reviews
• Gradually take on increased ownership of retention insights and strategy