Life Cycle Marketing Manager at Heat Free Hair | Chicago, IL | $100K/yr – $110K/yr

Heat Free Hair

Life Cycle Marketing Manager

Chicago, IL (On-site)

$100K/yr – $110K/yrMid LevelFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

The role centers on owning lifecycle-focused email and SMS campaigns, from strategy and briefs to testing roadmaps and cross-channel alignment. It requires a strong understanding of Black women’s hair, brand voice, data-driven optimization, and collaboration with Creative and design partners. The position includes responsibilities for retention, personalization, and growth across channels.

Job Description

Responsibilities

Own the email content calendar and lifecycle campaign strategy
Develop weekly campaign briefs, messaging direction, segmentation strategy, and offer positioning
Lead lifecycle flow strategy (welcome, abandoned cart, post-purchase, winback, etc.) and identify opportunities for optimization
Create structured quarterly testing roadmap (subject lines, segmentation, timing, creative angles, offers)
Manage and direct our email design agency — ensuring clear briefs, strong creative direction, on-brand messaging, and timely execution
Review and edit agency copy to ensure it reflects our brand voice and resonates deeply with our core customer
Serve as verbal and strategic gatekeeper in collaboration with the Creative Director
Analyze performance data and provide structured insights and recommendations
Own execution of SMS campaigns and flows
Support list growth and lead capture optimization

Requirements

Deep understanding of Black women’s hair, extensions, natural textures, and styling methods. You understand customer concerns at every stage of her hair journey and can speak to them clearly and persuasively.
Impeccable taste with a strong understanding of elevated, modern Black beauty aesthetics.
Extremely detail-oriented and highly organized. You execute reliably and don’t let things slip.
Strong direct-response copywriter who understands how to drive measurable action — and can confidently write and edit in our brand voice so messaging resonates deeply with our core customer. You are comfortable refining agency and contractor copy to meet our tone and standards.
Strong content planning and research skills. You proactively study customer behavior, reviews, objections, trends, and performance data to inform campaign planning.
Strong SMS marketing foundation with hands-on experience executing campaigns and flows.
Familiarity with RFM segmentation, LTV metrics, and retention reporting — with a desire to deepen strategic expertise in these areas.
Data-comfortable. You can read performance reports, identify trends, and contribute to structured testing plans.
Experience working with subscriptions and retention marketing is a plus.
AI-curious and open to leveraging tools that improve efficiency and personalization.

Preferred

Experience working with subscriptions and retention marketing is a plus
AI-curious and open to leveraging tools that improve efficiency and personalization

Benefits

generous PTO policy
health and dental insurance
product stipend

Heat Free Hair

N-ZO Beauty is a global beauty and lifestyle company that specializes in creating innovative and transformative new commerce brands that disrupt different beauty niches. Our marquee brand, Heat Free® Hair, is the first and leading manufacturer of virgin hair extensions created to perfectly match natural textures of hair. Heat Free Hair is more than just a hair company, we have created a community for women to connect with other like-minds, discover new trends and styles, learn about protective styling and hair health, support charitable causes that affect women and ultimately, to have their beauty reaffirmed. We're growing our team of outside the box thinkers to continue to build and develop brands you love!

Founded in 2012

Washington, Wisconsin, USA

www.heatfreehair.com