Legal Marketing Specialist

Austin, TX (Unknown)

$56K/yr - $81K/yr (Est.)Mid Level2+ years exp

Posted 23 hrs ago

Job Summary

Own and execute the firm’s outbound marketing by crafting copy and visuals for print materials, analyzing and reporting marketing performance, maintaining cross‑platform content, and developing digital campaigns.

  • Own copywriting and image creation for print materials
  • Oversee analytics breakdowns and growth recommendations
  • Manage content across website and social channels

Job Description

Responsibilities

  • Handle the copywriting and image creation for all outgoing print marketing materials including letterhead, business cards, brochures, flyers, etc. to ensure the firm is presented professionally
  • Create monthly breakdowns of our analytics on web and social, recommend improvements, and identify growth opportunities based on the trends in the latest market research
  • Monitor and maintain content across all platforms including website, social media mailing lists, SEO, and data analytics to keep content current
  • Develop content for digital marketing campaigns including email, social media, and online advertisements that will get the word out there about our legal services

Requirements

  • 4-year degree in Marketing, Journalism, Business, or related field required
  • Familiarity with web platforms, email systems, social media, public relations, and brand identity - basic graphic design skills are a plus
  • A background or a desire to learn more about the legal industry is strongly desired
  • Candidates must be able to manage multiple projects with varied timelines on tight deadlines
  • 2 or more years of experience in an ad agency environment or related environment
Hailey-Petty Law Firm, PLLC logo

Hailey-Petty Law Firm, PLLC

3.0 Glassdoor

Hailey-Petty Law Firm is a Texas-based estate planning and probate firm dedicated to helping families protect what matters most with clarity, compassion, and practical guidance. Led by attorney Pamela Hailey-Petty, the firm focuses on making estate planning approachable, understandable, and deeply personal—removing the confusion and legal jargon that often overwhelm families during life’s major transitions.

Founded in 2012
Austin, Texas, USA
10 employees (1 in marketing)
0% recommend to a friend

Salaries

SalaryGuide estimate

$56K/yr – $81K/yr

Modelled from 11 comparable roles.

Marketing Specialist median pay in the United States

$70K/yr

Most pay falls between $60K and $79K. Based on 732 salaries.

See all Hailey-Petty Law Firm, PLLC salaries

Marketing Team

Marketing Team Size
1 (10% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
9.7K
Monthly Google Ads Budget
$10.7K

Headcount Trend

Current headcount: ~11
Hailey-Petty Law Firm, PLLC logo

Legal Marketing Specialist

Hailey-Petty Law Firm, PLLC · Austin, TX · Unknown