Legal Marketing & Social Media Specialist

Responsibilities

• Lead the firm’s marketing strategy with a strong focus on lead generation, business development, conversion, and revenue growth.
• Manage and mentor a marketing team, including social media, events, and marketing support roles.
• Oversee brand identity, messaging consistency, and the development of content calendars and creative assets.
• Manage website content, SEO, digital advertising, email marketing, and social media campaigns.
• Build and optimize lead‑generation funnels, nurturing sequences, and conversion‑focused campaigns.
• Track KPIs and deliver weekly and monthly performance reports to firm leadership.
• Evaluate and manage external vendors (SEO, PPC, video, lead‑gen) and oversee the marketing budget.
• Plan and coordinate events, such as webinars, seminars, sponsorships, and PR opportunities (virtual and in‑person as needed).
• Strengthen the firm’s online reputation through reviews, testimonials, and community engagement.
• Conduct market research and competitive analysis to identify trends and new opportunities.

Requirements

• 3–5+ years of progressive marketing experience; legal industry experience strongly preferred.
• Proven success managing multi‑channel digital marketing programs and lead‑generation strategies.
• Experience leading a small team and managing external vendors.
• Strong skills in Social Media, SEO, analytics, Google Ads, Meta advertising, CRM tools, and CMS platforms.
• Proficiency with Canva, Adobe Creative Suite, Hootsuite, and email marketing tools.
• Strong analytical mindset with the ability to interpret KPIs and optimize campaigns.
• Exceptional written and verbal communication skills.
• Highly organized, detail‑oriented, and comfortable in a results‑driven environment.
• Ability to balance creative thinking with data‑driven decision‑making.

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).

Benefits

• medical, dental, and vision insurance, 401(k), and HSA.
• Paid time and paid holidays.
• A supportive, collaborative team in combination with high autonomy and the ability to shape the firm’s marketing direction.
• Opportunity to build and refine systems, processes, and campaigns from the ground up.
• A culture that values innovation, accountability, and continuous improvement.