Lead, Upstream and Patient Marketing, IZERVAY at Astellas Pharma | Northbrook, IL | $162K/yr – $244K/yr

Lead, Upstream and Patient Marketing, IZERVAY

Northbrook, IL (Remote)

$162K/yr – $244K/yrSenior LevelFt

Posted 7 weeks ago

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Job Summary

Own the patient marketing engine across DTC and upstream HCP channels, with end-to-end strategy, multi-channel media, and cross-functional alignment to drive disease awareness, referrals, and patient engagement.

DTC strategy ownership: campaigns, optimization, and performance management
Upstream HCP marketing leadership: optometry/general ophthalmology, Congress and speaker programs, and referral-focused traction
Cross-functional collaboration with Market Access, Medical Affairs, and Brand to deliver an integrated patient journey

Job Description

Lead development and execution of the Direct-to-Consumer (DTC) strategy, including campaign development, optimization, and ongoing performance management
Oversee the DTC media strategy and planning, ensuring effective allocation of a significant marketing investment across channels to maximize patient reach and conversion
Drive continuous campaign evolution through data, analytics, and performance insights
Lead development and execution of patient engagement initiatives, including: Adherence and persistence programs, Patient education and support materials, Patient ambassador and advocacy programs
Ensure alignment of all patient-facing initiatives with brand positioning, compliance requirements, and customer insights
Partner with Market Access, Medical Affairs, and Brand teams to ensure an integrated patient experience across the treatment journey
Upstream Marketing Strategy (Referring HCPs) Provide strategic leadership and oversight of upstream (referring HCP) marketing, focused on optometry and general ophthalmology
Lead development of a comprehensive upstream marketing strategy to increase disease awareness, diagnosis, and appropriate referral patterns
Oversee execution of a full HCP marketing plan, including: Non-personal promotion (digital, email, and other channels), Congress strategy, planning, and speaker program strategy and implementation
Development of field materials to support upstream sales teams (if applicable)
Ensure upstream efforts are aligned to brand priorities and integrated with downstream retina strategy
Partner with Sales, Medical Affairs, and other cross-functional teams to ensure consistent and effective engagement with upstream audiences

Astellas Pharma

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

myjobs.adp.com/plymouthrock/cx/job-listing