Marketing Strategist
Big Human
New York City, NY (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level4+ years exp.
1 day ago
Lead Strategist
District of Columbia, USA (Remote)
$110K/yr – $130K/yrSenior Level8+ years expFull time
Posted 4 weeks ago
Job Summary
Own the end-to-end creator-campaign lifecycle from pre-sale ideation to post-campaign insights, with a focus on creator mix, budget planning, and measurement; drive enterprise-strategy and data-backed proposals, and partner across Sales, Paid Media, Measurement, and Client Experience to land integrated, high-impact campaigns.
- Manage creator mix strategy, investment plan, and KPI-driven optimization
- Lead enterprise strategy and act as strategic partner in client meetings
- Develop data-backed proposals, briefs, and measurement plans
Job Description
Responsibilities
- Own the core insight and creative idea, plus the integrated plan behind it: creators, media and distribution, and measurement
- Build proposals and RFP responses with a clear, data-backed case for #paid
- Set the creator mix: when to scale with micro and niche creators, when to concentrate on macro names, and how to combine both
- Build the investment plan, splitting budget across organic content, usage rights and paid amplification, and set channel mix and flighting
- Define KPIs and benchmarks up front, optimize in flight, and turn results into renewal stories
- Stay involved post-sale with creator briefs, content direction, and strategic QA
- Stay ahead of market and platform changes, and translate them into sharper proposal work
- Contribute to proactive packages and first-to-market moments
- This person covers the whole creator-campaign lifecycle, from pre-sale ideation through post-campaign insights, with a stronger emphasis on creator mix, budget planning, and measurement
- Lead strategy on priority enterprise accounts and act as the strategic counterpart to client partner teams in client meetings
Requirements
- 8+ years in brand, creative, social, or creator strategy (or equivalent demonstrated experience), with a portfolio of ideas that shipped and performed
- A record of winning pitches with integrated plans
- Deep fluency in TikTok, Meta/Instagram, YouTube, Pinterest, and Snapchat, and in how creators actually work
- Credibility with senior client stakeholders, and strong writing and presentation skills
- Deliver integrated ideas that ship and perform
- Use data to sharpen an idea rather than decorate it
- Plan and defend budget allocations across paid social
- Design measurement plans and act on performance data
- Communicate strategy clearly in writing and in client presentations
- Design and build decks with strong visual and narrative craft
Preferred
- enterprise or Fortune 500 clients, regulated categories, social search or AEO experience, and agency or platform experience working across creative and media teams
#paid
3.4 Glassdoor
#paid is an award-winning creator marketplace that connects vetted creators with the world’s most recognizable brands, like McDonald’s, Sephora, Samsung, and Disney. Together, creators and marketers collaborate and measure entire creator marketing campaigns in a centralized and integrated experience.The company empowers creators to do what they love, and brings trust to the creator ecosystem with proprietary technology solutions to large category problems, like fair pricing, algorithmic matching, and automated content usage rights that create true omni-channel creator marketing. Rather than rely on vanity metrics and influencers, #paid focuses exclusively on creators—and measures their impact on fundamental business performance metrics.The company is rated #1 for its customer support and managed services, and powers marketing teams and content creators from offices in Toronto, New York, Los Angeles, Chicago, and Miami.
Founded in 2013
Toronto, Ontario, CAN
147 employees (29 in marketing)
57% recommend to a friend
53% CEO approval
Salaries
Posted range
$110K/yr – $130K/yr
Taken straight from the job posting.
Marketing Strategy median pay in the United States
Most pay falls between $96K and $170K. Based on 745 salaries.
Marketing Team
Marketing Team Size
24 (16% of company)
Median Career Experience
17 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Funding
Total Funding
$21.4M
Last Raise
$14.9M
Series B, 5 years ago
Funding History
- Aug 2021Series B • $14.9M
- May 2018Series A • $5M
- Oct 2016Seed • $1M
Traffic Signals
Monthly Visitors
45.6K
Traffic Source Mix
Search
46.5%
Direct
41.7%
Referral
8.6%
Social
1.9%
Paid
1.1%
Headcount Trend
Current headcount: ~150
Links
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