Responsibilities

• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools, including creating email templates, designing content, and setting up automated workflows.
• You will manage Quality Assurance to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices
• Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
• Design complex customer journeys within Journey Builder to deliver personalized email sequences based on customer interactions and behavior.
• Conduct A/B testing on email subject lines, content, and design elements to identify the most effective variations and improve campaign performance.
• Monitor important email marketing metrics such as open rates, click-through rates, conversion rates, and deliverability to produce insights and inform future campaign strategies
• Manage subscriber lists, ensuring data accuracy and compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
• Collaborate with Experience Delivery, sales, and other company teams to align email marketing campaigns with our goals

Requirements

• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin
• 2+ years experience in email marketing operations

Benefits

• We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from. We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, an employee assistance program. We provide resources that support your mental health, and evolve our offerings to meet your needs. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.