Responsibilities

• Lead shopper marketing strategy and program development for TRBC's brand portfolio across the Food Channel, with direct ownership of the Albertsons and Kroger businesses end-to-end.
• Partner with Marketing & Insights to align shopper programming with overarching brand and campaign strategies across the portfolio.
• Build and maintain strong relationships with key internal and external stakeholders, including retail partners and sales teams, through consistent and proactive communication.
• Collaborate cross-functionally with Sales, Insights, Marketing, and eCommerce to develop and execute Food Channel strategy, customizing plans by market and retailer as needed.
• Co-develop integrated trade and marketing calendars with Sales for key channels and retailers, driving both volume and brand equity across established brands and innovation launches.
• Utilize syndicated data tools to measure program performance and share results internally / externally.
• Apply a data-driven approach to decision-making, using KPI analysis, trend identification, and shopper insights to optimize programming and investment.
• Monitor evolving market, consumer, and shopper trends through agency partners, synthesizing and socializing relevant findings with Sales and cross-functional teams.
• Own annual budget development for key channels, allocating funds strategically and maintaining spend at or below budget throughout the year.
• Direct agency partners and internal creative services teams in developing marketing materials that effectively support channel programming.
• Lead, coach, and develop a team of two direct reports managing east and west regional food accounts.
• Complete other responsibilities as assigned