Lead - Retail Marketing Brand Experience

Responsibilities

• Own the strategic mapping, process, briefing and implementation of in-store marketing initiatives across B2B and DTC brand experience projects developing and delivering a strategically aligned project roadmap that balances both Global and Regional in-store priorities
• Shape On’s omnichannel in-store brand experience for North America by working closely with Global Retail Brand Marketing, Visual Merchandising, B2B Marketing and DTC Marketing to align and implement strategic marketing initiatives (campaigns, marketing, product launches, trade tool production, trade tool innovation, in-store initiatives and experiences) that support regional market needs
• Support omnichannel integration by building and evolving systems and processes to ensure a cohesive and elevated experience across all On physical touchpoints
• Collaborate cross-functionally with internal stakeholders across B2B Marketing, Retail Marketing, Brand Experience, Creative Studio, Campaign Design, Merchandising and Retail Leadership to align strategies with regional and local business goals, ensuring seamless execution and impact
• Support in coordinating with all external partners and vendors to strategically map, plan, produce and implement processes to ensure seamless and on time execution across all retail varieties, partners and footprints.
• Responsible for briefing in new regional B2B +DTC in-store marketing initiatives to key teams, including timeline, deliverables, production schedules and capturing cross-functional inputs that align with regional business priorities
• Own in-store marketing needs for New Store Openings within the region, briefing in store specific assets and working with cross-functional teams to ensure On shows up in new locations with maximum impact
• Uphold and evolve On’s brand aesthetic and identity, ensuring consistency and excellence across all regional in-store executions

Requirements

• 6+ years of experience in retail marketing or integrated marketing planning, specifically driving in-store campaign strategy, planning and execution for a premium, global brand operating across Wholesale B2B and DTC channels
• Strong leadership skills with the ability to create short- and long-term strategy, problem solve in the moment, and produce elevated outcomes
• You have a proven track record of independently leading high visibility projects requiring multiple stakeholders including global and regional campaigns, experiential in-store activations, events and new store openings in region
• Demonstrated experience in developing strategic retail marketing briefs and carry them through to execution
• You are skilled in utilizing project management tools to coordinate complex retail marketing initiatives, building processes, and ensuring seamless collaboration across cross-functional teams and adherence to timelines and budgets
• You apply critical thinking to challenge prevailing assumptions and status quo. You aren’t afraid to think outside the box to refine process and strategy
• You demonstrate influential communication skills and can prioritize needs across a Global organization
• You exhibit strong decision-making skills and can bring a forward-thinking approach to the in-store brand experience across multiple touchpoints

Benefits

• On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.