Lead Product Marketing Manager

San Francisco, CA (Hybrid)

$197K/yr – $232K/yrSenior Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Drive GTM for ISV partners and shape the market narrative with a PLG lifecycle lens.

  • Own GTM for ISV partners and market positioning to win at partner-enabled sales.
  • Create onboarding and enablement materials and programs with the VP of Sales and engineers.
  • Lead PLG lifecycle to turn self-serve signups into active, expanding customers.

Job Description

Responsibilities

  • Build the go-to-market strategy and expansion playbook for ISV partners (companies that resell our client's voice models to their own customers) within your first 60 to 90 days.
  • Create onboarding and education materials so partner sales teams can sell the voice models effectively to their end customers.
  • Partner closely with the VP of Sales and forward-deployed engineers to develop sales enablement collateral and partner enablement programs.
  • Own competitive intelligence, product launches, and the narrative for how the company shows up in market.
  • Drive the PLG lifecycle strategy, converting self-serve signups into active, expanding customers.

Requirements

  • 4 to 8 years in product marketing at a developer platform, API, or AI company.
  • Most recent role at a seed-to-Series C startup, where you thrived in ambiguity and moved fast.
  • PMM or PM experience at an API or developer platform company (think Stripe, Plaid, Twilio).
  • A track record building ISV, partner, or channel go-to-market and enablement programs.
  • Strong technical fluency: you can speak credibly with developers and ML engineers, not just general marketers.

Preferred

  • Experience at an AI, ML model, or voice AI company.
  • A former founder or PM background, or another non-traditional path with high agency and a self-starter attitude.

Raydar

At Raydar we help innovative companies find the solutions they need to supercharge their growth.See website for full list of active open roles: www.raydar.xyz/open-roles

Founded in 2021
Santa Monica, California, USA
25 employees

Traffic Signals

Monthly Visitors
4.2K
Traffic Source Mix
Search
24.3%
Direct
53.9%
Referral
5.8%
Social
14.6%
Paid
1.3%

Headcount Trend

Current headcount: ~25

Marketing Team

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