Responsibilities

• Lead go-to-market strategy for major launches and cross-product initiatives
• Set the strategic direction for audience targeting, positioning, and messaging
• Partner with cross-functional leadership to align product, brand, and growth goals
• Translate complex research and insights into strategic recommendations that shape product roadmaps and marketing execution
• Oversee integrated campaigns that engage students, teachers, and other key audiences across owned, paid, and community channels
• Guide and elevate the creative process — from messaging frameworks to naming and narrative development
• Analyze performance data to drive continuous learning and scalable playbooks
• Own PMM foundations, including competitive analysis, audience strategy, and differentiated value propositions
• Mentor junior PMMs and contribute to the evolution of the team’s best practices

Requirements

• 10+ years in product marketing or related roles, including time in consumer tech and experience leading complex, cross-functional initiatives
• Demonstrated success in leading major product or platform launches with measurable business impact
• Exceptional storytelling and messaging development skills — able to articulate a clear, differentiated vision across diverse audiences and channels
• Deep experience leveraging research, experimentation, and data to guide product positioning, segmentation, and go-to-market strategies
• Proven ability to influence and align executive and cross-functional partners across Product, Design, and Marketing
• Strong strategic thinking with the ability to balance high-level vision and executional detail
• Expert communication and presentation skills — comfortable shaping strategy and inspiring alignment at all levels of the organization
• Experience leading comprehensive market research programs and competitive intelligence efforts
• Strategic understanding of key product and marketing metrics, with the ability to evaluate investment opportunities and tradeoffs
• Thrives in fast-paced, ambiguous environments and brings a scaling mindset to team and process development

Preferred

• Familiarity with the Ed Tech landscape and/or Gen Z consumers
• Experience working within a freemium consumer subscriptions business
• Experience driving cross-selling and onsite marketing campaigns
• Experience at a company that specializes in user-generated content
• Some background in both growth and core product marketing
• Experience with AI product positioning and launches

Benefits

• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice