Responsibilities

• Define platform positioning and narrative: Translate complex platform capabilities, including data, integrations, extensibility, and AI, into clear, differentiated customer value and shape how platform value is understood across the business
• Define and evolve ICP and messaging: Shape and refine target customer profiles and ensure messaging resonates across segments, use cases, and lifecycle stages
• Shape go-to-market strategy for platform initiatives: Ensure platform capabilities are integrated into commercial motions and not treated as isolated feature launches
• Drive commercial clarity and outcomes: Connect product capabilities to customer value, adoption, and monetization, supporting Trackunit’s shift toward platform selling and new consumption models
• Align across teams and domains: Work across product pods and commercial segments to ensure consistency in how the platform is positioned and communicated
• Mentor and elevate product marketing practices: Support and guide PMMs across the team, helping raise the standard of positioning, storytelling, and go-to-market execution

Requirements

• strong experience in B2B product marketing, ideally in multi-product or platform environments
• translate complex systems into simple, compelling narratives
• think commercially and can connect product capabilities to customer value and revenue outcomes
• comfortable operating across ambiguity and multiple stakeholders
• influence without authority and bring clarity to complex discussions
• balance strategic thinking with execution discipline

Preferred

• Experience with platform products, APIs, data products, or ecosystem-based solutions is a strong advantage.