Responsibilities

• Take ownership of how Trackunit’s platform, IrisX, is positioned, understood, and adopted across our customers and markets
• Define platform positioning and narrative: Translate complex platform capabilities, including data, integrations, extensibility, and AI, into clear, differentiated customer value and shape how platform value is understood across the business
• Define and evolve ICP and messaging: Shape and refine target customer profiles and ensure messaging resonates across segments, use cases, and lifecycle stages
• Shape go-to-market strategy for platform initiatives: Ensure platform capabilities are integrated into commercial motions and not treated as isolated feature launches
• Drive commercial clarity and outcomes: Connect product capabilities to customer value, adoption, and monetization, supporting Trackunit’s shift toward platform selling and new consumption models
• Align across teams and domains: Work across product pods and commercial segments to ensure consistency in how the platform is positioned and communicated
• Mentor and elevate product marketing practices: Support and guide PMMs across the team, helping raise the standard of positioning, storytelling, and go-to-market execution

Requirements

• Strong experience in B2B product marketing, ideally in multi-product or platform environments
• Translate complex systems into simple narratives
• Think commercially and connect product capabilities to customer value and revenue outcomes
• Comfortable operating across ambiguity and multiple stakeholders
• Influence without authority and bring clarity to complex discussions
• Balance strategic thinking with execution discipline

Nice to Have

• Experience with platform products, APIs, data products, or ecosystem-based solutions is a strong advantage

Benefits

• Work at the forefront of platform and AI innovation, helping introduce and scale new platform capabilities and AI-driven products in a complex, real-world industry
• A role at the intersection of Product, Commercial, and Marketing with real strategic influence
• The opportunity to shape how a platform is positioned and brought to market across segments and solution areas
• A place in a fast-growing platform company transforming construction through data and AI
• A global, collaborative environment with teams across North America and Europe