Responsibilities

• Define who we’re building for using deep, data-backed segmentation that goes beyond demographics, incorporating behavior and preferences.
• Create an actionable segmentation of current members based on activity, lifecycle stage, demographics, and product usage for onboarding, cross-sell, engagement, and churn mitigation.
• Help clearly define Dave’s category and how our products compare to alternatives, and articulate where we win, for whom, and why.
• Craft clear, differentiated value propositions and product narratives that connect rational and emotional benefits across the funnel.
• Partner with Product, Research, and Analytics to shape positioning and go-to-market strategy for new products from concept to launch.
• Track competitive offerings, category shifts, and emerging member needs to keep Dave differentiated.
• Establish scalable product marketing processes—how insights are gathered, decisions are made, launches are supported, and quality is maintained as the portfolio grows.
• Bring rigor to decision-making by leveraging research, analytics, and testing to embed the member perspective in roadmaps.
• Your work will directly influence what Dave builds, how products launch, and how millions of members understand and adopt them across core business and new products.

Requirements

• 7+ years of product marketing experience on consumer-facing products
• Required: B2C fintech product marketing experience
• Proven strength in segmentation, positioning, and value proposition development tied to business outcomes
• Strong data fluency, with experience partnering closely with Analytics and Research
• Track record of influencing senior leaders in fast-moving, ambiguous environments
• Exceptional communicator who can simplify complex ideas into clear, actionable direction

Preferred

• Bonus: Experience working with credit-challenged or underserved consumers

Benefits

• 💚 Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
• 💻 Flexible hours and virtual-first work culture with a home office stipend
• 🏥 Premium Medical, Dental, and Vision Insurance plans
• 👶 Generous paid parental and caregiver leave
• 💰 401(k) savings plan with matching contributions
• 📈 Financial advisor and financial wellness support
• 🏖️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break
• 🎉 All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team