Responsibilities

• Develop integrated marketing strategy across Wireless, Fiber, and 5G Home Internet, aligning portfolio priorities with business objectives, brand positioning, customer needs, and local market dynamics.
• Analyze consumer, competitive, and geographic insights to identify growth opportunities and inform investment priorities.
• Collaborate with regional leadership, strategy teams, and cross-functional partners to translate enterprise priorities into locally relevant marketing plans.
• Develop forward-looking recommendations by monitoring industry shifts, customer behavior, competitive moves, and regional performance trends.
• Evaluate commercialization opportunities and recommend marketing support needed to accelerate adoption.
• Build scenario plans that enable timely response to market, competitive, and business changes.
• Develop positioning, messaging, and go-to-market plans tailored to portfolio priorities, geographic opportunities, and local customer context.
• Coordinate day-to-day execution across regional, strategy, product, sales, media, and marketing partners to differentiate AT&T’s integrated connectivity solutions.
• Support innovative experiments across test markets to inform potential expansion to the national footprint.
• Track customer needs, competitive dynamics, and local market conditions across wireless, broadband, and converged connectivity.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA or advanced degree preferred.
• 7+ years of product marketing experience in telecommunications, technology, or consumer services, with experience supporting integrated strategies across portfolio, geographic, and local market priorities.
• Experience in go-to-market strategy, positioning, business case evaluation, and scenario planning across wireless, broadband, or integrated connectivity categories.
• Strong storyteller who can translate complex technical and market dynamics into clear, customer-focused narratives.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance