Responsibilities

• Lead the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T’s Home Internet portfolio (Fiber and Fixed Wireless).
• Lead cross-functional efforts to bring customer-centric initiatives to market, ensuring alignment across key stakeholders.
• Develop integrated marketing plans and go-to-market strategies that maximize customer engagement and business impact.
• Monitor market trends, customer needs, competitive activity, and performance results to identify growth opportunities and optimization recommendations.
• Create compelling positioning, messaging, and customer narratives that communicate the value of partnerships and customer benefits.
• Partner with internal and external stakeholders to deliver seamless customer experiences and drive program success.
• Use data-driven analysis to provide insights that guide product development and marketing strategies. Analyze, interpret, and communicate business performance, customer insights, and marketing results.
• Develop executive-ready recommendations and present strategic opportunities to leadership.
• Manage multiple initiatives simultaneously in a fast-paced, highly collaborative environment.
• Establish success metrics, measurement frameworks, and reporting to evaluate the impact of initiatives, translating performance insights into actionable recommendations and optimization opportunities.

Requirements

• Marketing, customer engagement & acquisition, or business development experience preferred.
• Strong strategic thinking and ability to identify opportunities for growth and customer value creation.
• Proven ability to build relationships and influence across diverse stakeholder groups.
• Highly motivated self-starter with a bias for action.
• Experience leading complex, cross-functional initiatives.
• Strong analytical and problem-solving skills.
• Experience building new programs, processes, or initiatives from the ground up.
• Ability to simplify complex information into clear business recommendations.
• Strong written, verbal, and presentation skills.
• Comfortable presenting to senior leadership.

Preferred

• Marketing Strategy & Execution
• Partnership Strategy & Relationship Management
• Customer Acquisition & Retention Strategy
• Loyalty & Engagement Marketing
• Integrated Marketing Planning
• Cross-Functional Leadership
• Executive Communication

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance