Responsibilities

• Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products.
• Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc.
• Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools.
• Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives.
• Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences.
• Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders.
• Develop launch assets, enablement materials, newsletters, campaign messaging, FAQs, release communications, and technical marketing content to reach new and existing users.
• Drive cross-functional coordination across a broad stakeholder network while proactively identifying dependencies and mitigating launch risks.
• Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes.
• Support HubSpot builder-focused events and launch moments, including quarterly builder activations and technical product showcases.

Requirements

• Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company.
• Demonstrated success owning and executing end-to-end launches for technical or developer-facing products.
• Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts.
• Ability to communicate complex technical concepts clearly to both technical and non-technical audiences.
• Experience developing positioning, messaging, and narratives for emerging or evolving product categories.
• Proven ability to lead complex cross-functional initiatives with multiple stakeholders and competing priorities.
• Strong executive communication and storytelling skills with the ability to influence senior leaders.
• Data-driven approach to measuring adoption, engagement, and launch effectiveness.
• Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations.
• High ownership mindset with the ability to operate independently in ambiguous and fast-moving environments.

Preferred

• Experience marketing AI infrastructure, developer platforms, APIs, or automation products.
• Familiarity with modern AI-assisted coding workflows and builder platforms.
• Experience partnering closely with Developer Relations or technical community teams.
• Experience supporting technical events, developer communities, or ecosystem marketing programs.

Benefits

• Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.