Lead, Product Education & Marketing Insights

Responsibilities

• Design and manage structured, role-based product education programs across the organization.
• Develop onboarding pathways that provide employees with a foundational understanding of products, customers, personas, market position, and competitive landscape.
• Partner with HR to incorporate product education into the employee onboarding experience.
• Create and maintain product demonstrations, training workshops, product walkthroughs, and education materials.
• Deliver product education for internal teams and support external dealer and partner training efforts in coordination with Sales leadership.
• Develop reusable learning resources, guides, knowledge libraries, certification pathways, and self-paced training materials.
• Ensure educational content remains current as products, software features, customer needs, and market dynamics evolve.
• Facilitate hands-on product experiences that help employees and partners understand products from the customer's perspective.
• Serve as the organization's primary resource for product knowledge and education.
• Own the process for capturing, organizing, validating, and communicating customer, market, and competitive insights that improve decision-making across the organization.

Requirements

• Bachelor's degree in Business, Marketing, Education, Communications, Product Management, or a related field, or equivalent experience.
• Experience designing and delivering product education, enablement, training, or learning programs.
• Demonstrated ability to gather, analyze, and communicate market, customer, and competitive insights.
• Strong presentation, facilitation, and storytelling skills.
• Excellent written and verbal communication abilities.
• Ability to translate complex technical concepts into clear and engaging learning experiences.
• Proven success working cross-functionally and influencing stakeholders without direct authority.
• Experience supporting Product, Sales, Marketing, and customer-facing teams.
• Golf industry, sports technology, consumer technology, or related industry experience preferred.