Lead, Performance Media

Responsibilities

• Set the strategic direction for performance media across client portfolios, spanning paid search, paid social, programmatic, video, CTV, retail media, and emerging platforms, with an understanding of how traditional and offline channels fit into the mix.
• Translate client business and growth objectives into integrated, full-funnel, omnichannel media strategies that connect brand, performance, and customer experience goals.
• Oversee audience-led planning, testing roadmaps, and budget allocation frameworks, incorporating AI-supported planning, forecasting, and scenario modeling.
• Review and approve media plans developed by the team, ensuring strategic rigor, quality, and alignment with client objectives.
• Lead senior-level presentations of media strategy, rationale, and performance to client stakeholders and internal leadership.
• Own strategic relationships with key media partners and platforms such as Google, Meta, Amazon, TikTok, DV360, and The Trade Desk, leading negotiations for value, priority access, and betas.
• Provide oversight of campaign activation, optimization, and budget pacing across accounts, ensuring operational excellence, accuracy, and governance.
• Champion a structured test-and-learn agenda across new channels, formats, partners, and AI-enabled capabilities, and scale proven approaches across clients.
• Guide the team in maximizing platform automation and AI-driven bidding, targeting, and creative optimization while maintaining appropriate human oversight and quality controls.
• Establish and evolve activation standards, QA processes, and workflows that improve speed, consistency, and scalability.

Requirements

• 8 to 10 years of experience in digital and performance media planning and buying, ideally within an omnichannel agency or consultancy environment.
• Deep expertise across paid digital channels (paid search, paid social, programmatic, online video, CTV, retail media), with a working understanding of traditional and offline channels within an integrated mix.
• Proven experience managing, mentoring, and growing media teams, including senior-level direct reports.
• Track record of owning large, multi-channel budgets and delivering measurable business results across multiple clients or brands.
• Exceptional client leadership, presentation, and storytelling skills, with experience advising senior and executive stakeholders.
• Ability to operate strategically while staying close enough to execution to guide, unblock, and quality-check the team’s work.

Preferred

• Demonstrated experience integrating AI-powered tools and automation into media workflows, with a clear point of view on how AI can improve efficiency, insight, and performance.
• Strong command of measurement approaches, including attribution, incrementality, and media mix modeling, as well as tracking and ad ops fundamentals.
• Commercial acumen, including experience with scoping, resourcing, negotiation, and contributing to new business.

Benefits

• This is a Full-Time position based in Charlotte, NC. The offered salary range is $118,000 to $135,000 annually, depending on experience and location.
• Beyond a competitive compensation package, we offer:
• Flexibility, with remote and hybrid work options (country-dependent)
• Career advancement, with international mobility and professional development programs
• Learning and development, with access to cutting-edge tools, training and industry experts
• Medical, dental, and vision insurance for you and your family, plus employer contributions to Health Savings Accounts
• Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process.
• Your application process
• Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.
• ⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.