Manager, Performance Marketing

Responsibilities

• Own paid cost per new member as a quarterly target, understanding that monthly variance in this category is largely seasonal rather than performance-driven
• Own budget pacing and allocation across all five channels, shifting investment toward what is working
• Lead paid channel diversification: build, test, and scale affiliate, programmatic and streaming audio, Meta, and Reddit, with a defined budget, success criteria, and scale-or-stop decision for each
• Be hands-on in the newer channels: build campaigns, manage partners and platforms, and optimize against member-level outcomes rather than platform-reported leads
• Manage programmatic and streaming audio partners as an informed client, including planning, creative requirements, measurement, and incrementality
• Direct the paid search specialist on Google and Microsoft: set priorities, review work, and stay close enough to the accounts to audit the work independently
• Design and run structured tests of newer bid strategies and campaign types, including AI Max, with clear success criteria defined before launch
• Plan for seasonality: demand and cost per click vary substantially by month in addiction treatment, and the annual plan should reflect that rather than assume a flat target
• Maintain offline conversion tracking and value-based bidding wherever a channel supports it, so campaigns optimize toward members rather than leads
• Ensure all paid activity meets LegitScript certification and platform policy requirements for addiction treatment advertising. Meta, Reddit, and programmatic partners each apply their own restrictions

Requirements

• Experience — roughly 5+ years in performance or acquisition marketing, with at least two managing a substantial paid media budget
• Channel expertise — hands-on expertise in at least three of the five channels we run: Google Ads, Microsoft Ads, affiliate, programmatic and streaming audio, and Meta and Reddit. Real depth in at least one of affiliate, programmatic and streaming audio, Meta, or Reddit, and ideally two, is essential. Paid search is covered by a specialist, so strong search skills alone are not what we are hiring for
• Channel building — a record of launching a paid channel from zero and scaling it on member-level or customer-level economics rather than platform-reported conversions
• Paid search literacy — Enough working knowledge of Google and Microsoft Ads to direct and audit a specialist
• Conversion optimization — demonstrated experience running a structured experimentation program, not just making site changes
• Measurement — comfort building and defending your own reporting, measuring to the end of the funnel rather than to the lead, and handling imperfect attribution in affiliate, audio, and programmatic. Familiarity with incrementality testing
• Management — experience directing specialists, contractors, or vendors. Experience managing at least one direct report is a plus
• Judgment — sound decision-making in a space with hard compliance constraints around patient privacy, partner compensation, and advertising policy
• Operating rigor — can prioritize under constraint and hold a plan while conditions change

Preferred

• Healthcare, behavioral health, or other regulated-category marketing experience
• LegitScript certification experience or familiarity with addiction treatment advertising policy
• Experience running an affiliate program on a network or platform
• Experience with a customer data platform or call tracking tooling
• Experience working alongside a contact center or intake team on shared conversion targets
• Multi-state or multi-market experience

Benefits

• - Eleanor-paid medical and dental insurance plans, with affordable vision coverage - We are a health first company, and we strive to make our plans affordable and accessible.
• - 401(k) plan with 3% match - We are excited to be able to support the long-term financial well-being of our team in a way that reinforces Eleanor’s commitment to equity.
• - Short-term disability - We understand that things happen, we want you to feel comfortable to take time to get better.
• - Long Term Disability - Picks up where Short Term Disability leaves off (employee paid).
• - Life Insurance - Both Eleanor and employee-paid options are available.
• - Family Medical Leave - Eleanor Health’s Paid Family & Medical Leave (“PFML”) is designed to provide flexibility and financial peace of mind for approved family and medical reasons such as the birth, adoption, or fostering of a child, and for serious health conditions that you or a family member/significant other might be facing.
• - Wellness Perks & Benefits - Mental Health is important to us and we want our employees to have the accessibility you deserve to talk things through, zen with a mindfulness app, or seek assistance from health advocates
• - Mindfulness App Reimbursement
• - EAP with eight face-to-face sessions
• - Virtual health and wellness visits covered by our medical plan.