Performance Marketing Manager

Responsibilities

• Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences.
• Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting.
• Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages.
• Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value.
• Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention.
• Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey.
• Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights.
• Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations.

Requirements

• 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models.
• Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels.
• Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete.
• Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue.
• Strong cross-functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.
• Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis.
• Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making.

Benefits

• Health and wellbeing
• Maternity and parental leave top-up programs
• Competitive health benefits
• Generous PTO policy
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly
• Remote-first work environment