Performance Marketing Manager

USA (Remote)

$130K/yr – $140K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Lead end-to-end paid media execution across multiple channels, driving acquisition for subscriptions and B2B demand, while steering ongoing testing, creative briefs, attribution hygiene, and channel expansion.

Job Description

Responsibilities

  • Own day-to-day management of paid campaigns across Google (Search, Performance Max, YouTube), Meta, Reddit, TikTok, and other channels, from setup and targeting to bidding and budget pacing
  • Run B2C acquisition for our consumer subscriptions and B2B demand generation for Optery for Business
  • Build and run a steady testing roadmap across audiences, creative, offers, landing pages, and bidding strategies
  • Brief and iterate on ad creative with designers and creators, including UGC-style video for social channels
  • Allocate budget across channels based on acquisition cost, payback, and incrementality, not just platform-reported results
  • Own tracking and attribution hygiene with our analytics team: pixels, conversion APIs, UTMs, and offline conversion imports
  • Help lead affiliate partnerships: recruiting and activating partners, setting offers and commission structures, supplying creative, and monitoring performance and brand compliance
  • Report on channel performance weekly, and turn results into clear recommendations for the next test or budget shift
  • Scout and pilot new channels (for example, connected TV, podcasts, app networks, or LinkedIn) when the math supports it

Requirements

  • 5+ years of hands-on experience running paid acquisition across several channels, ideally including search plus at least one social platform (for example, Google Ads, Meta Ads Manager, Reddit Ads, TikTok Ads Manager)
  • A performance mindset: you think in acquisition cost, conversion rate, payback, and lifetime value, and you can explain why a campaign worked
  • Comfort with analytics and attribution tools (for example, GA4, Amplitude, Looker Studio)
  • A creative eye: you know what makes a scroll-stopping ad on each platform and can write a sharp brief
  • Some exposure to affiliate or partner marketing and the platforms behind it (for example, PartnerStack, Impact, or similar)
  • Organized and self-directed in a remote team, able to manage many campaigns and partner conversations without dropping threads
  • Bonus: experience with consumer subscriptions, B2B demand generation, or privacy and security products

Preferred

  • Bonus: experience with consumer subscriptions, B2B demand generation, or privacy and security products

Benefits

  • Great health, dental, and vision insurance
  • 401k program with employer match
  • Paid time off policy
Optery, Inc. logo

Optery, Inc.

4.0 Glassdoor

Optery provides comprehensive and verifiable personal data removal for individuals, families, and businesses. We find and remove exposed PII from data brokers and people-search sites before it fuels cyberattacks, fraud, and physical threats.Optery’s patented search technology finds about 100 exposed profiles per person on average, including 40–50 more than competing services. Optery complements this with sophisticated opt-out automation that employs AI and machine learning to execute complex removal workflows at a scale and speed not previously possible. Optery’s opt-out technology can interpret varying broker requirements, navigate changing forms, solve CAPTCHAs, process email and SMS verification steps, write and respond to follow-up emails, handle authorized-agent requirements, and adapt as broker procedures evolve.Optery automates removals from 640+ sites and covers 1,000+ total with Custom Removals. Monthly rescans address republished profiles. Optery is the only service providing before-and-after screenshot proof at scale.Optery for Business is the first fully self-service platform built for IT and security teams to remove employee and executive PII from the web. It scales from high-risk groups to employee-wide coverage and offers centralized enrollment, SSO/SAML/SCIM, reporting, and an AICPA SOC 2 Type II attestation. An API enables partners to embed Optery’s scanning and removal capabilities.Optery has been named PCMag Editors’ Choice every year from 2022 through 2026 and CNET’s 2026 Editors’ Choice and Best Overall Data Removal Service. At the conclusion of a four-month study by Consumer Reports, Optery achieved the highest removal rate among the seven personal data removal services tested.Following 1,906% three-year revenue growth, Optery ranked No. 177 on the 2026 Inc. 5000, including No. 2 in Security.Hundreds of thousands of people and 1,000+ businesses use Optery to prevent attacks and keep personal information off the internet.

Founded in 2020
San Francisco, California, USA
66 employees (7 in marketing)
0% recommend to a friend

Salaries

Posted range

$130K/yr – $140K/yr

Taken straight from the job posting.

Performance Marketing median pay in the United States

$109K/yr

Most pay falls between $85K and $150K. Based on 893 salaries.

See all Optery, Inc. salaries

Marketing Team

Marketing Team Size
6 (9% of company)
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$2.7M
Last Raise
$2.7M
Series Unknown

Funding History

  • Sep 2025
    Series Unknown
  • May 2023
    Seed • $2.7M
  • Apr 2022
    Seed

Traffic Signals

Monthly Visitors
781.1K
Monthly Google Ads Budget
$197.5K
Traffic Source Mix
Search
29.6%
Direct
35.3%
Referral
9.2%
Social
5.8%
Paid
5.2%

Headcount Trend

Current headcount: ~66
Optery, Inc. logo

Performance Marketing Manager

Optery, Inc. · USA · Remote